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Products And Segmentation

Discuss Products And Segmentation within the Productivity and Quality Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; Products And Segmentation Chocolate market can be segmented as follows: Large units bars/ slabs, • Count lines, • Panned varieties, ...



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Products And Segmentation
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Sunanda K. Chavan
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Products And Segmentation - September 16th, 2010

Products And Segmentation

Chocolate market can be segmented as follows:

Large units bars/ slabs,

• Count lines,

• Panned varieties,

• Small value added units.

Confectionery products can be categorized as

• Hard boiled sugar candies, lollipops, jellies

• Toffees

• Chewing candies

• Breath freshners, digestives, throat relievers

Gum based products are

• Chewing gum

• Bubble gum

Chocolates and Confectionery Industry


Bars/ Slabs

Count lines

Panned (Gems)


Assorted Sugar confectionery

Hard boiled


Soft chew

Jelly candies

Deposit candies


Mints, etc. Gum based

Chewing gum

Sugar coated chewing gum

Bubble gum

Chocolate Segmentation

Chocolate market can be segmented into moulded chocolates, count chocolates, panned chocolates, eclairs
and assorted chocolates.

Type of chocolates % Share in chocolate market

Moulded 37%

Count 30%

Eclairs 20%

Panned 10%

Others 3%

Moulded chocolates, like Dairy Milk, Truffle, Amul Milk Chocolate, Nestle Premium, Nestle Milky Bar, is the largest segment accounting for more than 1/3rd of the market.

Count lines (5 Star, Perk, Kit Kat, Picnic) are the second largest segment accounting for 30% of the volumes. The Count line segment has been growing at a faster pace during the last three years driven by growth in Perk and Kit Kat volumes.

Panned products include Cadburys' Gems, Nutties, and Nestle's Marbles. In panned segment, Cadbury dominates with over 95% market share.

Eclairs (droplets of hard caramels with a soft chocolate fillings) are a low unit priced product. Cadbury Eclairs was launched in 1972.

Parle Products launched Melody in 1991. Nestle is a recent entrant in the segment. Nutrine's Eclairs has done extremely well in the market.
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Re: Products And Segmentation - December 3rd, 2010

thanks for sharing valuable will help me a lot
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product segmentation, product structure, products and segmentation, quality product, segmentation tool, tool for marketing

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