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Complete set of notes for marketing!!!

Complete set of notes for marketing!!!

Discuss Complete set of notes for marketing!!! within the Principles of Marketing forums, part of the BMM Paradise for Bachelors in Mass Media category; Hi here is a set of complete notes on marketing: Unit-I Lesson 1 An Introduction to Marketing Management 7 Lesson ...

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Complete set of notes for marketing!!!
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Shrijit Nair
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Talking Complete set of notes for marketing!!! - August 30th, 2009

Hi here is a set of complete notes on marketing:

Unit-I
Lesson 1 An Introduction to Marketing Management 7
Lesson 2 Marketing Environment 23
Lesson 3 Changing Marketing Practices 40
Lesson 4 Marketing Information System (MIS) 46
Lesson 5 Strategic Marketing Planning 53
Case Study 64
Unit-II
Lesson 6 Buyer Behaviour 77
Lesson 7 Marketing: Segmentation & Targeting 85
Lesson 8 Marketing: Positioning and Differentiation Strategies 94
Lesson 9 Product Life Cycle Strategies 100
Lesson 10 Branding and Packaging 115
Lesson 11 Developing Pricing Strategies & Programs 134
Case Study 153
Unit-III
Lesson 12 Managing Marketing Channels 165
Lesson 13 Hierarchy of Marketing System 178
Lesson 14 Management of Logistics and Physical Distribution 184
Case Study 194
Unit-IV
Lesson 15 Integrated Marketing Communication 205
Lesson 16 Role of Advertising 218
Lesson 17 Concept of Direct Marketing 231
Lesson 18 Sales Management 238
Case Study 248
Unit-V
Lesson 19 Competition Analysis 257
Lesson 20 Customer Relationship Marketing 266
Lesson 21 Global Target Market Selection 280
Case Study 288
MARKETINGMANAGEMENT
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File Type: zip MM notes.zip (1.81 MB, 871 views)


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Moghana S
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Re: Complete set of notes for marketing!!! - October 8th, 2009

thanks it covers most of topics and its easy to read.iy u have any ebooks plz upload
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aob1028
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Re: Complete set of notes for marketing!!! - October 25th, 2009

It was really useful, apreciate it.
It s good to find a site like this, where people like you share your knowledge and experiences, I, as a student find all of this quite handy
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Sumit Kumar
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Re: Complete set of notes for marketing!!! - October 29th, 2009

thank u very much .these are very helpful notes. Keep up the good work.
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Kay Kay
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Re: Complete set of notes for marketing!!! - November 6th, 2009

Thanks a lot mate, i hope this helps me for distribution management
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Rashmi Panwar
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Re: Complete set of notes for marketing!!! - April 3rd, 2010

hw can i download this material as i have zero post till now...please help...:-o
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Shrijit Nair
sn4everin will become famous soon enough
 
sn4everin
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Re: Complete set of notes for marketing!!! - April 3rd, 2010

Quote:
Originally Posted by rash16 View Post
hw can i download this material as i have zero post till now...please help...:-o
hi, either u participate in the forums.. o jus post ur email here i will snd them to you... gud luck !!!


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iiiiai
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Re: Complete set of notes for marketing!!! - April 14th, 2010

thanks for the notes you have provided!!!!!!!!!
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Jeet Dasgupta
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Re: Complete set of notes for marketing!!! - May 6th, 2010

Oh god i have a similar problem...even i have 0 posts and therefore not being able to download anything !
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Anish Francis
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Re: Complete set of notes for marketing!!! - June 15th, 2010

Thank you very much.. good post. keep it up..
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