ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Principles of Marketing

Complete set of notes for marketing!!!

Complete set of notes for marketing!!!

Discuss Complete set of notes for marketing!!! within the Principles of Marketing forums, part of the BMM Paradise for Bachelors in Mass Media category; Hi here is a set of complete notes on marketing: Unit-I Lesson 1 An Introduction to Marketing Management 7 Lesson ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Complete set of notes for marketing!!!
Old
 (1 (permalink))
Shrijit Nair
sn4everin will become famous soon enough
 
sn4everin
Student of MBA at Nehru Institute of engineering and technology
Coimbatore, Tamil Nadu
Status: Offline
Posts: 27
Join Date: Mar 2007
Talking Complete set of notes for marketing!!! - August 30th, 2009

Hi here is a set of complete notes on marketing:

Unit-I
Lesson 1 An Introduction to Marketing Management 7
Lesson 2 Marketing Environment 23
Lesson 3 Changing Marketing Practices 40
Lesson 4 Marketing Information System (MIS) 46
Lesson 5 Strategic Marketing Planning 53
Case Study 64
Unit-II
Lesson 6 Buyer Behaviour 77
Lesson 7 Marketing: Segmentation & Targeting 85
Lesson 8 Marketing: Positioning and Differentiation Strategies 94
Lesson 9 Product Life Cycle Strategies 100
Lesson 10 Branding and Packaging 115
Lesson 11 Developing Pricing Strategies & Programs 134
Case Study 153
Unit-III
Lesson 12 Managing Marketing Channels 165
Lesson 13 Hierarchy of Marketing System 178
Lesson 14 Management of Logistics and Physical Distribution 184
Case Study 194
Unit-IV
Lesson 15 Integrated Marketing Communication 205
Lesson 16 Role of Advertising 218
Lesson 17 Concept of Direct Marketing 231
Lesson 18 Sales Management 238
Case Study 248
Unit-V
Lesson 19 Competition Analysis 257
Lesson 20 Customer Relationship Marketing 266
Lesson 21 Global Target Market Selection 280
Case Study 288
MARKETINGMANAGEMENT
Advertisements
Attached Files
File Type: zip MM notes.zip (1.81 MB, 899 views)


"DuDoIsM"

Follow me on www.dudoism.blogspot.com



Request for any ebook... will post them out to you...

Dont 4get say thanks if u like the posts
Friends: (4)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Complete set of notes for marketing!!!
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
complete notes on marketing Ritu 1 Service Sector Management 35 January 20th, 2015 09:26 PM
bms sem 6 software - complete notes rahul202003 Financial Management ( FM ) 31 March 20th, 2014 10:48 AM
Complete HR notes HEMANT BHAWSAR Human Resources Management (H.R) 75 August 31st, 2013 06:13 PM
Almost complete HRM notes Hemant Gholap Human Resources Management (H.R) 10 May 15th, 2013 09:19 AM
PQM COMPLETE NOTES Bhavin Mehta Productivity and Quality Management [T.P.Q.M] 23 February 17th, 2011 05:37 PM
 
Re: Complete set of notes for marketing!!!
Old
 (2 (permalink))
Moghana S
smoghana is an unknown quantity at this point
 
smoghana
Assistant Professor at tnau
Coimbatore, Tamil Nadu
Status: Offline
Posts: 12
Join Date: Feb 2007
Re: Complete set of notes for marketing!!! - October 8th, 2009

thanks it covers most of topics and its easy to read.iy u have any ebooks plz upload
Friends: (0)
Reply With Quote
Re: Complete set of notes for marketing!!!
Old
 (3 (permalink))
aob1028
aob1028 is an unknown quantity at this point
 
aob1028
Status: Offline
Posts: 1
Join Date: Oct 2009
Re: Complete set of notes for marketing!!! - October 25th, 2009

It was really useful, apreciate it.
It s good to find a site like this, where people like you share your knowledge and experiences, I, as a student find all of this quite handy
Friends: (0)
Reply With Quote
Re: Complete set of notes for marketing!!!
Old
 (4 (permalink))
Sumit Kumar
sumit_kumar is an unknown quantity at this point
 
sumit_kumar
Student of MBA
Gurgaon, Haryana
Status: Offline
Posts: 40
Join Date: Aug 2009
Re: Complete set of notes for marketing!!! - October 29th, 2009

thank u very much .these are very helpful notes. Keep up the good work.
Friends: (0)
Reply With Quote
The Following User Says Thank You to For This Useful Post:
Re: Complete set of notes for marketing!!!
Old
 (5 (permalink))
Kay Kay
kaykay186 is an unknown quantity at this point
 
kaykay186
Student of MBA at JAMNALAL BAJAJ INSTITUTE OF MANAGEMENT STUDIES
Mumbai, Maharashtra
Status: Offline
Posts: 44
Join Date: Jun 2007
Re: Complete set of notes for marketing!!! - November 6th, 2009

Thanks a lot mate, i hope this helps me for distribution management
Friends: (0)
Reply With Quote
Re: Complete set of notes for marketing!!!
Old
 (6 (permalink))
Rashmi Panwar
rash16 is an unknown quantity at this point
 
rash16
Student of MBA at GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
New Delhi, Delhi
Status: Offline
Posts: 1
Join Date: Mar 2010
Re: Complete set of notes for marketing!!! - April 3rd, 2010

hw can i download this material as i have zero post till now...please help...:-o
Friends: (0)
Reply With Quote
Re: Complete set of notes for marketing!!!
Old
 (7 (permalink))
Shrijit Nair
sn4everin will become famous soon enough
 
sn4everin
Student of MBA at Nehru Institute of engineering and technology
Coimbatore, Tamil Nadu
Status: Offline
Posts: 27
Join Date: Mar 2007
Re: Complete set of notes for marketing!!! - April 3rd, 2010

Quote:
Originally Posted by rash16 View Post
hw can i download this material as i have zero post till now...please help...:-o
hi, either u participate in the forums.. o jus post ur email here i will snd them to you... gud luck !!!


"DuDoIsM"

Follow me on www.dudoism.blogspot.com



Request for any ebook... will post them out to you...

Dont 4get say thanks if u like the posts
Friends: (4)
Reply With Quote
Re: Complete set of notes for marketing!!!
Old
 (8 (permalink))
iiiiai
iiiiai is an unknown quantity at this point
 
iiiiai
Status: Offline
Posts: 76
Join Date: Dec 2008
Re: Complete set of notes for marketing!!! - April 14th, 2010

thanks for the notes you have provided!!!!!!!!!
Friends: (0)
Reply With Quote
Re: Complete set of notes for marketing!!!
Old
 (9 (permalink))
Jeet Dasgupta
jeetdg is an unknown quantity at this point
 
jeetdg
Student of BMM at GARDEN CITY COLLEGE
Bangalore, Karnataka
Status: Offline
Posts: 2
Join Date: Jul 2009
Re: Complete set of notes for marketing!!! - May 6th, 2010

Oh god i have a similar problem...even i have 0 posts and therefore not being able to download anything !
Friends: (0)
Reply With Quote
The Following User Says Thank You to For This Useful Post:
Re: Complete set of notes for marketing!!!
Old
Anish Francis
mfanish is an unknown quantity at this point
 
mfanish
Student of Bachelor of Engineering at REC
Tiruchirappalli, Tamil Nadu
Status: Offline
Posts: 3
Join Date: Jan 2010
Re: Complete set of notes for marketing!!! - June 15th, 2010

Thank you very much.. good post. keep it up..
Friends: (0)
Reply With Quote
The Following User Says Thank You to For This Useful Post:
Reply

Bookmarks

Tags
complete, marketing, marketing management, mba in marketing, notes, set

« marketing mix | - »
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Nigeria fuel marketers...
Last post by Maya Raichura
2 Hours Ago 10:10 PM
0 Replies
TYBMS PROJECT TOPICS... ( 1 2)
Last post by Pandey Bhoopendra
3 Hours Ago 09:51 PM
15 Replies
Distribution strategy of...
Last post by Pandey Bhoopendra
3 Hours Ago 09:47 PM
2 Replies
HRM Slides of Garry... ( 1 2 3... Last Page)
Last post by Pandey Bhoopendra
3 Hours Ago 09:40 PM
92 Replies
Management Control... ( 1 2 3... Last Page)
Last post by Pandey Bhoopendra
3 Hours Ago 09:35 PM
55 Replies
Pest Analysis On KFC
Last post by Pandey Bhoopendra
3 Hours Ago 09:30 PM
2 Replies
Leadership Style at...
Last post by Pandey Bhoopendra
3 Hours Ago 09:29 PM
2 Replies
OBJECTIVES OF WORLD BANK
Last post by Pandey Bhoopendra
3 Hours Ago 09:23 PM
2 Replies
Solution manual on... ( 1 2 3... Last Page)
Last post by Pandey Bhoopendra
3 Hours Ago 09:15 PM
44 Replies
Project on travel &... ( 1 2 3... Last Page)
Last post by Pandey Bhoopendra
3 Hours Ago 09:12 PM
54 Replies
Organisational Structure...
Last post by Pandey Bhoopendra
3 Hours Ago 09:06 PM
2 Replies
Need Help to choose...
Last post by Pandey Bhoopendra
3 Hours Ago 09:01 PM
4 Replies
IMPORTANT FINANCE...
Last post by Pandey Bhoopendra
4 Hours Ago 08:56 PM
6 Replies
Organisational Structure...
Last post by Pandey Bhoopendra
4 Hours Ago 08:48 PM
2 Replies
marketing project on...
Last post by Pandey Bhoopendra
4 Hours Ago 08:42 PM
4 Replies

» Ads






» Projects Helpline

TYBMS PROJECT TOPICS...
Last post by Pandey Bhoopendra
3 Hours Ago 09:51 PM
140 topics of TYBMS
Last post by Pandey Bhoopendra
3 Days Ago 07:54 PM
Summer Internship...
Last post by Pandey Bhoopendra
4 Days Ago 09:28 PM
topics related to 100...
Last post by Pandey Bhoopendra
1 Week Ago 05:58 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in