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Complete set of notes for marketing!!!

Complete set of notes for marketing!!!

Discuss Complete set of notes for marketing!!! within the Principles of Marketing forums, part of the BMM Paradise for Bachelors in Mass Media category; gr88...itz was nice...

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Re: Complete set of notes for marketing!!!
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Sinha Sinha
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Re: Complete set of notes for marketing!!! - November 4th, 2011

gr88...itz was nice
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Amit Chandras
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Re: Complete set of notes for marketing!!! - December 16th, 2011

thanks
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Rammohanreddy Rajidi
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Re: Complete set of notes for marketing!!! - December 18th, 2011

thanks and you are very great. most topics cover in this notes
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iiiiai
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Re: Complete set of notes for marketing!!! - December 19th, 2011

thanks a lot for the notes!!!!!!!!!!!!!!!!!!!!!
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Deepali Patrikar
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Re: Complete set of notes for marketing!!! - March 3rd, 2012

Thanks for gr8 notes.
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iiiiai
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Re: Complete set of notes for marketing!!! - March 9th, 2012

thanks a lot for share
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Hardik Shah
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Thumbs up Re: Complete set of notes for marketing!!! - April 23rd, 2012

awesome work...hates off to u man...
thankssss a lot

Quote:
Originally Posted by sn4everin View Post
Hi here is a set of complete notes on marketing:

Unit-I
Lesson 1 An Introduction to Marketing Management 7
Lesson 2 Marketing Environment 23
Lesson 3 Changing Marketing Practices 40
Lesson 4 Marketing Information System (MIS) 46
Lesson 5 Strategic Marketing Planning 53
Case Study 64
Unit-II
Lesson 6 Buyer Behaviour 77
Lesson 7 Marketing: Segmentation & Targeting 85
Lesson 8 Marketing: Positioning and Differentiation Strategies 94
Lesson 9 Product Life Cycle Strategies 100
Lesson 10 Branding and Packaging 115
Lesson 11 Developing Pricing Strategies & Programs 134
Case Study 153
Unit-III
Lesson 12 Managing Marketing Channels 165
Lesson 13 Hierarchy of Marketing System 178
Lesson 14 Management of Logistics and Physical Distribution 184
Case Study 194
Unit-IV
Lesson 15 Integrated Marketing Communication 205
Lesson 16 Role of Advertising 218
Lesson 17 Concept of Direct Marketing 231
Lesson 18 Sales Management 238
Case Study 248
Unit-V
Lesson 19 Competition Analysis 257
Lesson 20 Customer Relationship Marketing 266
Lesson 21 Global Target Market Selection 280
Case Study 288
MARKETINGMANAGEMENT
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