Complete set of notes for marketing!!!

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Originally Posted by sn4everin

Hi here is a set of complete notes on marketing:

Unit-I
Lesson 1 An Introduction to Marketing Management 7
Lesson 2 Marketing Environment 23
Lesson 3 Changing Marketing Practices 40
Lesson 4 Marketing Information System (MIS) 46
Lesson 5 Strategic Marketing Planning 53
Case Study 64
Unit-II
Lesson 6 Buyer Behaviour 77
Lesson 7 Marketing: Segmentation & Targeting 85
Lesson 8 Marketing: Positioning and Differentiation Strategies 94
Lesson 9 Product Life Cycle Strategies 100
Lesson 10 Branding and Packaging 115
Lesson 11 Developing Pricing Strategies & Programs 134
Case Study 153
Unit-III
Lesson 12 Managing Marketing Channels 165
Lesson 13 Hierarchy of Marketing System 178
Lesson 14 Management of Logistics and Physical Distribution 184
Case Study 194
Unit-IV
Lesson 15 Integrated Marketing Communication 205
Lesson 16 Role of Advertising 218
Lesson 17 Concept of Direct Marketing 231
Lesson 18 Sales Management 238
Case Study 248
Unit-V
Lesson 19 Competition Analysis 257
Lesson 20 Customer Relationship Marketing 266
Lesson 21 Global Target Market Selection 280
Case Study 288
MARKETINGMANAGEMENT