ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Principles of Management / Perspective Management

Corporate identity Approaches

Corporate identity Approaches

Discuss Corporate identity Approaches within the Principles of Management / Perspective Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; Corporate identity There are two approaches for Identity, respectively Corporate Identity and Organizational Identity. "Corporate identity is the reality and ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Corporate identity Approaches
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Corporate identity Approaches - November 3rd, 2011

Corporate identity

There are two approaches for Identity, respectively Corporate Identity and Organizational Identity.

"Corporate identity is the reality and uniqueness of an organization, which is integrally related to its external and internal image and reputation through corporate communication" (Gray and Balmer, 1998)

"Organizational Identity comprises those characteristics of an organization that its members believe are central, distinctive and enduring. That is, organizational identity consists of those attributes that members feel are fundamental to (central) and uniquely descriptive of (distinctive) the organization and that persist within the organization over time (enduring)". (Pratt and Foreman, 2000[10])

Four types of identity can be distinguished (Balmer, 1997; Balmer and Wilson, 1998 ):
Perceived identity: The collection of attributes that are seen as typical for the ‘continuity, centrality and uniqueness’ of the organization in the eyes of its members.

Projected identity: The self presentations of the organization’s attributes manifested in the implicit and explicit signals which the organization broadcasts to internal and external target audiences through communications and symbols.

Desired identity (also called ‘ideal’ identity): The idealized picture that top managers hold of what the organization could evolve into under their leadership.

Applied identity: The signals that an organization broadcasts both consciously and unconsciously through behaviors and initiatives at all levels within the organization.
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Advertisements

Related to Corporate identity Approaches
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Reasons or change in corporate identity Abhijeet S Marketing Management 0 October 18th, 2010 08:07 PM
Effects of corporate identity on corporate image Abhijeet S Marketing Management 0 October 18th, 2010 08:04 PM
Corporate Identity Abhijeet S Marketing Management 0 October 18th, 2010 08:04 PM
CORPORATE IDENTITY Abhijeet S Introduction to Advertising 0 October 12th, 2010 04:11 PM
Corporate Identity, Brand Identity, and Brand Image Manish V Dhanwani Brand Building 0 June 3rd, 2009 02:03 AM
 
Reply

Bookmarks

Tags
approaches, corporate, identity

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Recent Threads

Marketing Strategy of...
Last post by Shrusti Mathur
1 Minute Ago 07:02 PM
0 Replies
Event Management...
Last post by Panibatla Neeta
1 Minute Ago 07:01 PM
0 Replies
Annual Report of China...
Last post by Rajesh Nimbunkar
1 Minute Ago 07:01 PM
0 Replies
Project report on China...
Last post by Preety Shah
1 Minute Ago 07:01 PM
0 Replies
Annual Report of China...
Last post by Rajesh Nimbunkar
3 Minutes Ago 06:59 PM
0 Replies
Project report on China...
Last post by Preety Shah
3 Minutes Ago 06:59 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
3 Minutes Ago 06:59 PM
0 Replies
Business Law Test
Last post by Panibatla Neeta
4 Minutes Ago 06:58 PM
0 Replies
Annual Report of China...
Last post by Rajesh Nimbunkar
5 Minutes Ago 06:57 PM
0 Replies
Project report on China...
Last post by Preety Shah
5 Minutes Ago 06:57 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
6 Minutes Ago 06:56 PM
0 Replies
Annual Report of China...
Last post by Rajesh Nimbunkar
7 Minutes Ago 06:55 PM
0 Replies
Project report on China...
Last post by Preety Shah
7 Minutes Ago 06:55 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
8 Minutes Ago 06:54 PM
0 Replies
Annual Report of China...
Last post by Rajesh Nimbunkar
9 Minutes Ago 06:53 PM
0 Replies

» Ads





» Projects Helpline

Event Management...
Last post by Panibatla Neeta
1 Minute Ago 07:01 PM
Project report on China...
by preety1
Last post by Preety Shah
1 Minute Ago 07:01 PM
Project report on China...
by preety1
Last post by Preety Shah
3 Minutes Ago 06:59 PM
Business Law Test
Last post by Panibatla Neeta
4 Minutes Ago 06:58 PM
Project report on China...
by preety1
Last post by Preety Shah
5 Minutes Ago 06:57 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in