: Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back Forums > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Principles of Management / Perspective Management

Corporate branding

Corporate branding

Discuss Corporate branding within the Principles of Management / Perspective Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; Corporate branding A corporate brand is the internal perception of a company that unites a group of products or services ...



LinkBack Thread Tools Display Modes
Corporate branding
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
Management Paradise Guru
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Corporate branding - November 3rd, 2011

Corporate branding

A corporate brand is the internal perception of a company that unites a group of products or services for the public under a single name, a shared visual identity, and a common set of symbols.

The process of corporate branding consists creating favorable associations and positive reputation with both internal and external stakeholders.

The purpose of a corporate branding initiative is to generate a positive halo over the products and businesses of the company, imparting more favorable impressions of those products and businesses.

In more general terms, research suggests that corporate branding is an appropriate strategy for companies to implement when:

there is significant "information asymmetry" between a company and its clients; That is to say customers are much less informed about a company's products than the company itself is;

customers perceive a high degree of risk in purchasing the products or services of the company;
features of the company behind the brand would be relevant to the product or service a customer is considering purchasing
Friends: (0)
Reply With Quote
Your Friendly Helper
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello, I am your friendly Helper. Check the related links below which might be of your interest.
Not a Member Yet ?? Sign Up Now. Click Here and If you are looking for something? Search the Forums

Do you need help with your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..
Help Yourself and Help Others
Ask us, we are here to help

Related to Corporate branding

Similar Threads

Thread Thread Starter Forum Replies Last Post
BRANDING AND SPECIAL FOCUS ON TOON BRANDING Roshni Bhatia Marketing Management 7 September 27th, 2011 08:02 PM
Why Branding is Necessary in HR! evergreen Human Resources Management (H.R) 5 March 7th, 2011 03:08 PM
100 marks project on branding and global branding Anant Ruia Final 100 Mark Project 36 October 8th, 2010 12:46 AM
corporate branding nayanam Brand Building 1 May 21st, 2010 06:45 PM
10 C's of branding i7i7 Marketing Management ( RM , IM ) 0 November 15th, 2008 09:24 PM


branding, corporate

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

Forgot Password?  New User?

» Recent Threads

A tip worth tone
Last post by Murtaza Rupa
4 Hours Ago 12:27 AM
0 Replies
Imprivata, Inc : Public...
Last post by Murtaza Rupa
5 Hours Ago 12:16 AM
1 Replies
Students should be given...
Last post by Murtaza Rupa
5 Hours Ago 12:06 AM
5 Replies
Solution Manual on Cost... ( 1 2 3... Last Page)
Last post by Wajahat Jafar
5 Hours Ago 11:51 PM
89 Replies
Group Discussion skills
Last post by Jiten Mazee
9 Hours Ago 07:42 PM
3 Replies

» Ads is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.

Management Paradise
About Us
Contact Us
Kartik Raichura
Terms & Conditions
Privacy Policy
Copyright © 2004 - 2016 Management Paradise. A Management Paradise Venture