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The roots of corporate communication

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The roots of corporate communication
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Sunanda K. Chavan
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The roots of corporate communication - November 3rd, 2011

The roots of corporate communication

Corporate communication is historical links to the field of public relations, which has been concerned with the voice and image of big business for nearly a century.

The “Fathers of Public Relations”, Ivy Ledbetter Lee and Edward L. Bernays addressed some issues that managers still face today in corporate communication. Issues in corporate communication are:

The large social, political, economic, and cultural climate in which corporations create their images and project their voices;

The “opportune moment” or the creation of circumstances for corporate communications;

The need to understand and capitalize on the psychology of constituencies

The best mix of communication channels (e.g., videoconferences, email, reports)

The ethical dimension of corporate communicati
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Jitendra Mazee
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Re: The roots of corporate communication - February 27th, 2016

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Originally Posted by sunandaC View Post
The roots of corporate communication

Corporate communication is historical links to the field of public relations, which has been concerned with the voice and image of big business for nearly a century.

The “Fathers of Public Relations”, Ivy Ledbetter Lee and Edward L. Bernays addressed some issues that managers still face today in corporate communication. Issues in corporate communication are:

The large social, political, economic, and cultural climate in which corporations create their images and project their voices;

The “opportune moment” or the creation of circumstances for corporate communications;

The need to understand and capitalize on the psychology of constituencies

The best mix of communication channels (e.g., videoconferences, email, reports)

The ethical dimension of corporate communicati
Hey sunanda, thanks for sharing the history of corporate communication and i really liked your information. Well, i have also got some information regarding the role of corporate communication in 21st century and would like to share it with you. So please download and check it.
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