ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Principles of Management / Perspective Management

Rise in popularity of Pepsi

Rise in popularity of Pepsi

Discuss Rise in popularity of Pepsi within the Principles of Management / Perspective Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; During the Great Depression, Pepsi gained popularity following the introduction in 1929 of a 10-ounce bottle. Initially priced at 10 ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Rise in popularity of Pepsi
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Rise in popularity of Pepsi - October 20th, 2010

During the Great Depression, Pepsi gained popularity following the introduction in 1929 of a 10-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially.


With 12 ounces a bottle instead of the six ounces Coca-Cola sold, Pepsi turned the price difference to its advantage with a radio advertising campaign, featuring the jingle "Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," encouraging price-watching consumers to switch to Pepsi, while obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price.


Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. In 1936 alone 500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi Cola's profits doubled.

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi Cola Company.


A long legal battle then ensued, with Guth losing. Loft now owned Pepsi, and the two companies did a merger, then immediately spun off the Loft Company.
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Advertisements

Related to Rise in popularity of Pepsi
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Inconsistency in the professional popularity of the celebrity Abhijeet S Introduction to Advertising 0 October 15th, 2010 01:56 PM
Celebrity Popularity Abhijeet S Introduction to Advertising 0 October 15th, 2010 01:04 PM
Celebrity Popularity Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 20th, 2010 04:32 PM
The rise and rise of Indian companies... Pratik Bharti Articles !! 0 September 20th, 2007 03:38 PM
IM gains popularity... Nadia Kardame Articles !! 0 May 23rd, 2007 12:31 AM
 
Reply

Bookmarks

Tags
beverage industry, coca cola, cold beverage, cold drinks, cold storage, distribution of pepsi, pepsi logistics, popularity of pepsi, principles of management

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Recent Threads

Dps Sharjah Review
Last post by Ritesh Maratha
1 Minute Ago 03:31 AM
0 Replies
Commercial Managements...
Last post by Ritesh Maratha
3 Minutes Ago 03:29 AM
0 Replies
Total Quality Management...
Last post by Ritesh Maratha
6 Minutes Ago 03:27 AM
0 Replies
Shreejit Mishra
Last post by Ritesh Maratha
8 Minutes Ago 03:25 AM
0 Replies
Dior Strategy
Last post by Ritesh Maratha
10 Minutes Ago 03:23 AM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
12 Minutes Ago 03:21 AM
0 Replies
Report Writingppt
Last post by Ritesh Maratha
12 Minutes Ago 03:21 AM
0 Replies
Un Ipsas Project
Last post by Ritesh Maratha
16 Minutes Ago 03:16 AM
0 Replies
Group Dynamics Ppt
Last post by Ritesh Maratha
19 Minutes Ago 03:14 AM
0 Replies
Smile Prayers
Last post by Ritesh Maratha
21 Minutes Ago 03:12 AM
0 Replies
Burger King Target Market
Last post by Ritesh Maratha
23 Minutes Ago 03:10 AM
0 Replies
Scope After Demerger
Last post by Ritesh Maratha
25 Minutes Ago 03:08 AM
0 Replies
Pestel British Airways
Last post by Ritesh Maratha
27 Minutes Ago 03:06 AM
0 Replies
Classification Of Ratio...
Last post by Ritesh Maratha
29 Minutes Ago 03:03 AM
0 Replies
Advertisement Filetype...
Last post by Ritesh Maratha
31 Minutes Ago 03:01 AM
0 Replies

» Ads





» Projects Helpline

Dps Sharjah Review
Last post by Ritesh Maratha
1 Minute Ago 03:31 AM
Commercial Managements...
Last post by Ritesh Maratha
3 Minutes Ago 03:29 AM
Total Quality Management...
Last post by Ritesh Maratha
6 Minutes Ago 03:27 AM
Shreejit Mishra
Last post by Ritesh Maratha
8 Minutes Ago 03:25 AM
Dior Strategy
Last post by Ritesh Maratha
10 Minutes Ago 03:23 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in