ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Principles of Management / Perspective Management

Rise in popularity of Pepsi

Rise in popularity of Pepsi

Discuss Rise in popularity of Pepsi within the Principles of Management / Perspective Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; During the Great Depression, Pepsi gained popularity following the introduction in 1929 of a 10-ounce bottle. Initially priced at 10 ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Rise in popularity of Pepsi
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Rise in popularity of Pepsi - October 20th, 2010

During the Great Depression, Pepsi gained popularity following the introduction in 1929 of a 10-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially.


With 12 ounces a bottle instead of the six ounces Coca-Cola sold, Pepsi turned the price difference to its advantage with a radio advertising campaign, featuring the jingle "Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," encouraging price-watching consumers to switch to Pepsi, while obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price.


Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. In 1936 alone 500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi Cola's profits doubled.

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi Cola Company.


A long legal battle then ensued, with Guth losing. Loft now owned Pepsi, and the two companies did a merger, then immediately spun off the Loft Company.
Advertisements
Friends: (0)
Reply With Quote
Related to Rise in popularity of Pepsi
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Inconsistency in the professional popularity of the celebrity Abhijeet S Introduction to Advertising 0 October 15th, 2010 12:56 PM
Celebrity Popularity Abhijeet S Introduction to Advertising 0 October 15th, 2010 12:04 PM
Celebrity Popularity Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 20th, 2010 03:32 PM
The rise and rise of Indian companies... Pratik Bharti Articles !! 0 September 20th, 2007 02:38 PM
IM gains popularity... Nadia Kardame Articles !! 0 May 22nd, 2007 11:31 PM
 

Reply

Bookmarks

Tags
beverage industry, coca cola, cold beverage, cold drinks, cold storage, distribution of pepsi, pepsi logistics, popularity of pepsi, principles of management

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Marketing Strategies for... ( 1 2 3)
Last post by Waheed Jan
1 Hour Ago 10:26 PM
24 Replies
International Marketing ( 1 2 3... Last Page)
Last post by Waheed Jan
1 Hour Ago 09:54 PM
77 Replies
Top 5 Beautiful Rangoli...
Last post by Dharmik Moni
2 Hours Ago 08:44 PM
2 Replies
Diwali latest Rangoli...
Last post by Dharmik Moni
2 Hours Ago 08:43 PM
2 Replies
New NFL Record by Peyton...
Last post by Dharmik Moni
3 Hours Ago 08:23 PM
0 Replies
Hurricane Gonzalo...
Last post by Dharmik Moni
4 Hours Ago 07:26 PM
0 Replies
Wisdom does not come...
Last post by Mahi Menon
5 Hours Ago 06:16 PM
2 Replies
Why should we select... ( 1 2)
Last post by Mahi Menon
5 Hours Ago 06:13 PM
11 Replies
Are english skills...
Last post by Mahi Menon
5 Hours Ago 06:12 PM
6 Replies
Should tobacco companies...
Last post by Mahi Menon
5 Hours Ago 06:10 PM
3 Replies
Do Aliens Really Exhist?
Last post by Mahi Menon
5 Hours Ago 06:09 PM
6 Replies
Hard work or Smart work... ( 1 2)
Last post by Mahi Menon
5 Hours Ago 06:07 PM
13 Replies
Indians Perform Better...
Last post by Mahi Menon
5 Hours Ago 06:06 PM
2 Replies
Do Beauty and Brains Go... ( 1 2)
Last post by Mahi Menon
5 Hours Ago 06:03 PM
10 Replies
love marrige problem...
Last post by Mahi Menon
5 Hours Ago 05:59 PM
1 Replies

» Projects Helpline

all problem solution...
Last post by Maa Sulekha
6 Hours Ago 04:39 PM
Stock Marketing TYBMS...
Last post by Rajat Audichya
4 Days Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
5 Days Ago 10:32 PM
advertising in telecom...
by kpis_02
Last post by Mohit Utmani
5 Days Ago 10:45 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in