Originally Posted by sunandaC
PARLE AGRO PVT. LTD.
“To provide consumers superior, wholesome agro based food and
drink bands through which Parle can build a profitable; growth oriented
Parlet is a leading Indian Food and Beverage Company, the only
Indian transnational giant with the past experience of having
successfully launched leading soft drink brands like “Frooti, Apply, N -
Joi and Bailley”.
Today its brand portfolio consists of No. 1 brands like
Frooti along with Apply, N-Joi and Bailley. Parle agro was the first to
identify the dormant mango segment in India and launch India’s first
national Mango drink - Frooti Mango.
Today Frooti has an 85% market
in the Fruit Drink segment.Today, the Parle Group turnover is over
Rs.600 crore with a group strength of over 1000 employees, including
over 400 professionals.
It is the flagship brand of Parle agro. It was introduced in 1985 and it
was the first Fruit Drink to be introduced in India.
2. BAILLEY AQUA :
It is a mineral water and was launched in the year 1993. It is one of the
first brands to get an ISI certification Bailley conforms to stringent BIS
It undergoes 51 quality control tests includes 32 chemical tests,
89 microbiological tests and 10 physical tests and meets international
standards laid down by WHO, USFDA, PFA.
Parle Bailley Aqua is unique because it has the same consistent taste
This is because of the unique purifying processing system,
which removes all minerals and salts and puts back only exact
premeasured quantities of salts and minerals necessary for the human
Bailley Aqua is purified with chemical free natural U.V.
Parle Agro entered the dairy segment with the launch of N-JOI. N-Joi is
India’s first real fruit and dairy fresh milk drink.
It contains orchard fresh pulp of mango / strawberry and dairy fresh healthy low fat cow’s
It’s full of natural goodness and wholesomeness. N-Joi is
nutritious filler and a delicious smooth fruit and milk drink. N-Joi
Mango with dairy fresh milk and N-Joi strawberry with dairy fresh
milk have been rated as the Most Innovative products in the Beverage
An apple drink from Parle, it’s available in a sleek, international pack.
The brand has been positioned as the champagne of apple drinks due to
its unique richness of taste.
Unlike ordinary apple drinks, Apply spells style and exclusiveness which makes it a party favorite in the upper crust of the society. Apply is made from freshly picked ripe apples sourced from the rich natural environs of Himachal Pradesh.
The clear and crisp Apply Nectar is a premium product available in a 200 ml easy to pour pull-tab opening pack.
I also got some information on the PARLE AGRO - Marketing Strategy and would like to share it with you and other student's.
So please download and check it.