abhishreshthaa

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SWOT (TOWS Analysis Matrix)


Strengths.

Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.
Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA).



The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement.


A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them.



Weaknesses.


Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.


Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors.


The company is global, but has a presence in relatively few countries Worldwide.



Opportunities

To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.


The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.
 

abhishreshthaa

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Re: SWOT (TOWS Analysis Matrix)sfsdfsdfsdfsdfsdf

PIMS Profit impact of market strategies


When GE- Nine cell planning Grid was, another more quantitative approach to portfolio planning was developed under of the aegis of PIMS.


Till mid 1970’s, PIMS had data on 620 SBU’s from 57 diversified companies.
These data was used to understand the determinants of returns on investments


The 'Profit Impact of Market Strategy' (PIMS) database "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage":


Tom Peters and Nancy Austin

It was developed with the intention of providing empirical evidence of which business strategies lead to success, within particular industries.



Data from the study is used to craft strategies in strategic management and marketing strategy.



It was developed with the intention of providing empirical evidence of which business strategies lead to success, within particular industries.
 
TOWS and SWOT are acronyms for different arrangements of the words Strengths, Weaknesses, Opportunities and Threats.

Identifying Strategic Options

  1. Make the most of your strengths?
  2. Circumvent your weaknesses?
  3. Capitalize on your opportunities?
  4. Manage your threats?
 
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