Suggestions for using SWOT Analysis -
September 24th, 2010
Suggestions for using SWOT Analysis:
SWOT analysis can be very subjective.
Two people rarely come-up with the same final version of SWOT.
Be realistic; no need to inflate strengths or be in denial about shortcomings.
Distinguish between where your technology is today, and where it could be in the future.
Be specific. Avoid grey areas.
Always analyze in the context of your competitive environment.
Weaknesses should be looked at in order to convert them into strengths.
Try to match your strengths with external opportunities.
Threats should be converted into opportunities.
Strengths and opportunities should be matched.
Keep your SWOT short and simple.
Do not rely on it too much.
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