Goods site for All MBA students,
PRODCUT MARKET EXAPNSION GRID
Existing Product
New Product
Existing Market
New Market
1. MARKET PENETRATION
Safeguard Soap:
It is an anti-bacterial soap that provides germ protection for twice as long as ordinary soaps.
Old Marketing Strategy:
Jaraseem se bachao ke liye.
New Marketing Strategy:
Jaraseem se karo bachao, her Roaz nahaney jao, jaraseem se bacho ge jeb sehat mand raho gey teb.
Pond’s Cold Cream
Pond’s from International Laboratories Limited
Old Strategy: Gora Kerney Wali Cream
New Strategy: Ponds Fair & Glow
(Cold + For fail color)
2. MARKET DEVELOPMENT
Dukin’ Donuts
It is American franchises, Dukin’ Donuts expand it market worldwide and now it is available in most of countries.
Donut, is a sweet deep-fried piece of dough or batter. The two most common types are the torus-shaped ring doughnut, and the filled doughnut, Dukin’ change donut style depend on country origin.
Pizza Hut
Pizza Hut is a restaurant chain and international franchise based in Addison, Texas USA (a northern suburb of Dallas) specializing in American-style pizza along with side dishes including (depending on location) buffalo wings, breadsticks, and garlic bread. Pizza Hut is the world's largest pizza restaurant chain and is part of the YUM! family of restaurants. YUM! brand restaurants total approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries.[1].
3. PRODUCT DEVELOPMENT
Nestle start its product with Milk Pack then Nestle further develop products like
- Nestle Chefs
- Nestle Juice
- Nestle Pure Water
- Nestle Raita
- Nestle Coffee & others
Coca Cola Drink
Coca Cola already have a market of Cold drinks, Coca Cola expand in its product & introduce further products which are:
- Kinely Water (Boond Boond mein hey yakeen)
- Fanta
- Sprite
4. DIVERSIFICATION
Large, diversified companies are just as innovative as more focused firms in creating new products for the marketplace, according to a new study.
LG Television
LG is combination of Two companies which are Luminar & Gold Star.
Luminar & Gold Star not grip the market share then both companies merged & launch LG company.
Sony Ericsson Mobile Company
Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have stopped making their own mobile phones. The reason for this merger is to combine Sony's consumer electronics expertise with Ericsson's technological leadership