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Pest Analysis On Dell Inc -
December 3rd, 2010
Dell Inc: (NASDAQ: Dell, HKEX: 4331) is a American multinational information technology corporation based in Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 96,000 people worldwide. Dell had 46,000 employees as of Jan. 30. About 22,200 of those, or 48.3 percent, were in the United States, while 23,800 people, or 51.7 percent, worked in other countries, according to a filing with the Securities and Exchange Commission. Dell is listed at #38 on the Fortune 500 (2010). Fortune also lists Dell as the #5 most admired company in its industry.
Dell has grown by both organic and inorganic means since its inception—notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce.
On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind AT&T) and the largest company in the Austin area.
Ford motor company together had been founded in 1903 which its office was based on Dearborn, Michigan with its subsidiaries develops, designs, service and manufactures cars, parts and trucks globally. The company offers two major sectors which includes services as Financials and Automotive. In the sector of automotive, the company sells trucks, cars, and parts which are under the Mercury, Ford, Lincoln, Land Rover, Volvo, Aston Martin and Jaguar names of brand. In this automotive sector, it sell its products not only in the North America but in the outside the North America as well. This are also responsible in selling the trucks and cars so that consumers can move quickly, that also includes the companies’ daily car rental, the customers fleet commercially, the governments and the leasing companies. This is also offers ranges of products and the after-the-sale vehicle products and services. The company also exhibits the services of heavy repair, the light and maintenance repair, collision, extended warranty, and the vehicle accessories. On the other hand, the financial sector offers wide varieties of services which include the financing to the automotive products, the wholesale financing, the retail financing, loans to the dealers, the improvements in the facilities of leadership, and the dealership of real estate refinancing. It also services the leases and finance receivables that had been started n the loans and affiliates, purchase and receivable of purchase and insurance services which relates in the programs of financing (Yahoo Finance, 2008).
Ford also purchases the raw materials that will be needed for the supplies around the world. These materials are all included in the metals which are commo0nly ferrous and non-ferrous, and casting iron. The company holds its license for the use of the copyrights, the trademarks and the patents for the basis globally. The features of the new motor vehicles of the Ford are all passed in the standards and regulations of the government in United States, Europe and around the globe, which are commonly for the emission control, the safety, fuel economy, the vehicle damage, and the substance control (Market Watch, 2008).
The Marketing Strategy of Auto Company
Marketing strategy is an important factor in the development and diversification of company and its products. Therefore it should be properly analyzed and well planned especially the auto company as what the Ford Motor Company had done. The marketing strategy has to be done right after the development if of the objectives. The entire strategy needs to be designed then it follows by the details of the strategy which includes the products’ promotions, the place, the price, and must be planned for the guidance of marketing effort (Stevens,
In the auto company, there are many marketing strategies that are applicable especially in the Ford Motor Company. Resurgence is one of the strategies that are suitable for the Ford Motor Company. Added to the strengthening of the image of the Ford, it is also applicable to have a marketing strategy that suits the interests of the consumers in regards to their cultures and their interests. This can be done thru the aide of promotions on the cultural events as in the car rising which are usually the interest of the other nations.
Aside from that retrenchment on the case of Ford also can be applicable on the auto company wherein as a multi national companies, it can have sufficient and enough financial back up since it had also established a well branded name. This only shows that retrenchment can reduce the operating cost, it can also minimize the work force, and there can also be reduction on the manufacturing or products which are all suitable for the alleviation of the total cost of the company. In this strategy also, there are opportunities for the production of many products and fast delivery.
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