Pest Analysis On CNET.com -
December 3rd, 2010
CNET.com is a media news site founded in 1994 by Halsey Minor and Shelby Bonnie. It was the flagship brand of CNET Networks. In 2008, CNET Networks was acquired by CBS Interactive.
CNET provides product reviews and prices, software downloads, and tech news. The editor in chief is Scott Ard.
In 1994, with the help from fox co-founder Kevin Wendle and former Disney creative associate Dan Baker, CNET produced four pilot television programs about computers, technology, and the Internet. CNET TV was composed of CNET Central, The Web, and The New Edge.CNET Central was created first and aired in syndication in the United States on the USA Network. Later, it began airing on USA's sister network Sci Fi Channel along with The Web and The New Edge. These were later followed by TV.com in 1996. Current American Idol host Ryan Seacrest first came to national prominence at CNET, as the host of The New Edge and doing various voice-over work for CNET.
In addition, CNET produced another television technology news program called News.com that aired on CNBC beginning in 1999.
In 2005, Google blacklisted all CNET reporters for an entire year  after CNET published Google's CEO Eric Schmidt's salary, named the neighbourhood where he lives, some of his hobbies and political donations. All the information had been gleaned from Google searches.
The PEST Analysis is known by many other terminologies (STEP, PESTEL etc) yet it still employs the same standards of assessment. Distinctively, it appears at the political, economic, socio-cultural, and technological components of the environment. (Blair and Hitchcock, 2001, 99) It is these elements that provide certain levels of implications in the company. Normally, the utilisation of this instrument is for planning and formulating strategies for the company particularly to establish a way to balance these plans with the results of this assessment. More significantly, it permits the organisation the ability to implement some level of flexibility and to double as a failsafe in instances where major alterations in the trading environment come into being. The main basis of this discussion is the case study made by Collier (2004) and the website of the company.
4.1.1 Political Analysis
The government of UK encourages trading in its territory. This is primarily seen in the numerous companies that originate from different parts of UK. It is usually conventional that any type of trade is authorised in the said region given that it is not contrary to public policy, public order, or any existing laws applicable in UK. This is encouraged with the membership of UK in trading blocs like the European Union and international free trade organisations such as the World Trade Organisation. Nonetheless, in the case of Marks and Spencer, one of the more worrying political fundamental components that they have to deal with is the issue of labour regime and preservation of industrial relationship. Years ago, the development attempts sought by the organisation have been limited by several encroachments of employee rights which essentially are against labour laws not only in their operations in the domestic level but also in their international endeavours. This is particularly accurate in their French operations whereas the organisation was charged of grave abuse and breaking of known labour laws.
4.1.2 Economic Analysis
The UK is among the centres of commerce in Europe as a whole. Consumers are not restricted to the local citizens as a substantial quantity of travellers congregate on the streets of its urban areas on a recurring basis. This is correspondingly accurate in the context of the retail business, specifically in the vicinity of trendy articles like fashion and apparel. The customer base has the propensity to involve many types of clothing depending on the existing type of weather of the area.
4.1.3 Social Analysis
In the framework of social and cultural facets of the environment, the regular UK consumer has the tendency to be highly loyal to a specific brand. The standard of quality of the product is imperative in every business deal but could effortlessly be defeated by a reasonably competitive pricing strategy from an opposing brand. Current observations similarly indicate that predilection on fashionable styles over the classics seems to show among the UK consumers. Marks and Spencer is well aware of this fact as it has struggled to gain a greater market share in the retail industry in UK. Hence, this indicates that the UK consumer imposes high value on their money.
4.1.4 Technological Analysis
A lot of individuals in UK are capable of accessing in the internet. This intimates that a number of the companies are able to maximise of their operations and broaden their range by employing e-commerce initiatives. This is primarily seen in foremost retail organisations like Tesco. Hence, online marketing and buys made in the course of the net is turning out to be one of the competitive advantages acquired by the leading retail organisations in United Kingdom.
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