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Pest Analysis On Broadcom Corporation

Pest Analysis On Broadcom Corporation

Discuss Pest Analysis On Broadcom Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Broadcom Corporation is an American supplier of integrated circuits (ICs) for broadband communications. Henry Samueli and Henry Nicholas founded Broadcom ...

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Abhijeet S
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Pest Analysis On Broadcom Corporation - December 3rd, 2010

Broadcom Corporation is an American supplier of integrated circuits (ICs) for broadband communications. Henry Samueli and Henry Nicholas founded Broadcom in 1991 in Los Angeles, California. The company was moved to Irvine, California three years later.[1] In 1998, Broadcom became a public company and now employs over 8,300 people worldwide.

Broadcom is among the Worldwide Top 20 Semiconductor Sales Leaders. In 2009, Broadcom’s total revenue was $4.49 billion.

Political Influences



Concerning environmental protection the industry has to be aware of several legislation e.g. laws concerning emission or waste disposal ( , 2001, pp.4-5). Food, so as non-food retailers will be influenced by the forthcoming waste management regulations proposed by EPA (Environmental Protection Agency), which will increase costs of these businesses.

After past food scares such as ‘BSE’ and the ‘Food and Mouth Disease’, new threats by bovine tuberculosis and chronic wasting disease will sharpen national and supra-national food safety laws and regulations. An animal disease crisis could even “devastate milk- and meat-production” and therefore, the production of ice cream, meat, cheese, etc ( August 2002).

Furthermore, there are standards for nutrient descriptors such as “light”, “reduced fat” and “low fat”, set by governmental and European agencies like the European Food Authority (EFA) (October 20th 2003]).

Especially the UK Competition Commission and the Office of Fair trading (OFT) are ‘watching’ the main players of the UK supermarkets. This is caused by the high cumulative market share of the top five UK supermarkets (between 14%-24%) ( August 2001, pp. 9-30).

Other problems may arise within the e-business, due to too high fees and too complex regulations introduced by the government of the UK and EU compared to other countries such as the USA ( 2003, p. 25).







Economic Influences



The UK food retailing industry is less influenced by seasonality, except the Christmas times were usually a growth in sales occurs.

Another important influence can be found in the prediction of an economic growth in the next years. However, sales have dramatically been decreased in the past three years due to the slowly economic recovery of the USA. Other factors may be seen in the weak economy of Europe and other countries which make an upward trend in sales very hard to achieve (ANovember 2003, p.29).



Social – cultural influences



The UK is experiencing a trend towards healthier food, as well as implying a strong growing awareness of environmental friendly packaging.

However, since the 21st century there has been an increasing consumer preference for quality products with good tastes. The UK population is also becoming more and more experimental within their eating habits. In the past years a trend towards the desire of exotic fruits, fish, etc. may be noted ( August 16th 2003, p. 43).



Technological Influences



In the food retailing industry, specialized equipment and trucks, such as freezer trucks are necessary to guarantee exclusive taste and quality. Therefore, a well–trained workforce is essential
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