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Pest Analysis On Bosch Brewing Company : The Bosch Brewing Company was a small brewery on the Keweenaw Peninsula, in the western part of the Upper Peninsula of the state of Michigan, United States. The company operated under different names from 1874 to 1973.

The founder of The Bosch Brewing Company, Joseph Bosch, was the son of a beer brewer, and had always wanted to enter the brewing business. His family came to the United States from Baden, Germany. In 1867 the family moved from Port Washington, Wisconsin to Houghton, Michigan, then to Lake Linden, Michigan a few years later. Joseph Bosch spent several years traveling, to Milwaukee, Cleveland, and Louisville to learn the art of brewing.

Joseph Bosch built the Torch Lake Brewery in 1874, a small wooden building.[1] The small brewery thrived on thirsty miners working in Red Jacket, which is now Calumet. In its first year, the Torch Lake Brewing Company produced 1717 barrels.[2] Bosch began building close ties with the local community; he would sell leftover malt to farmers and invite them into the brewery for a cold beer while they waited.

Bosch’s products were popular among the thirsty miners. The Keweenaw was booming with copper mining, attracting new people to the area, and Bosch’s business grew with the increased population. In 1876 Bosch formed a partnership with Joseph Wertin Sr., Joseph Wertin Jr., and George Wertin. It was at this time that the company name was changed from the Torch Lake Brewing Company to Joseph Bosch and Company.

When the company first started it sold only kegs, as beer in bottles was uncommon at the time.[3] After the discovery of pasteurization, breweries began bottling beer by the late 1870s.[4] Bosch began bottling on a small scale by 1880, one of the few Upper Peninsula breweries to bottle beer. By 1883 the company was producing 4000 barrels of beer annually, one quarter of it bottled. In 1886, the plant continued to expand, and a 790-foot-deep (240 m) artesian well was drilled to provide pure water for brewing.

On May 20, 1887, a fire swept through the town of Lake Linden, destroying 75% of the town, including the newly expanded brewery. Fortunately, Bosch was compensated by insurance, and by September 7, the brewery was rebuilt and running again.




British Airways is engaged in air services operations both in international and domestic airfreight. It provides various services ranging in commercial flights service for passengers around the globe, cargo freight and mail services and other auxiliary services. British Airways primarily runs its business in Europe and in United States. Located in Harmondsworth, Middlesex, it employs 42, 755 people in all its departments.

British Airways facilitates flight reservation and booking using the online net services in which customers can easily access. Trying to appear competitive and maintain its integrity as one of the best airlines which emphasizes quality customer services, BA strives to create high-end terminal facilities and other services involving comfortable of customers while onboard. BA reaches out to 570 in about 134 countries. Such magnitude of operations offers customers with variety of destinations with world-class services that cater customers ranging from explorers to executives.



British Airways’ strengths include the first-rate new fleet of aircrafts purchased to accolade comfortable traveling of passengers. This move was made to counter the wretched state of travel and complaint received by the previous fleet used by British Airways. The magnitude of Airways’ operations allows them on pro over their competitors by servicing to a wider variety of customers.

Moreover, on the level of knowledge and skills, BA operational research claimed that analytical skills performed by the members of the company and employees become its strengths. The strong customer focus develops expertise in customer areas while in purchasing high-end software for air services and wide selection of it strengthens the company’s business orientation.


One of the many weaknesses on organization’s business and services is the lack of marketing strategy that will help reinforce its competitive standards, more so, to win customers loyalty. Despite the great infrastructure hosted the company, BA needs to carry out better market schemes to attract more customers. Hence, competitive package for customer service must be afforded in order to make the airline more attractive to its clients, prompting an opportunity of earning large revenues. Furthermore, on knowledge and skills management, limited knowledge of simulation software and simulation development, knowledge lost through high level of internal staff moves, teams adopt solution approaches aligned only to their skills, and lack of involvement in choice of software and difficulty to enhance specialist airline software are weaknesses which the company must be aware of.



The threats are not necessarily be found outside of company’s environment but can be an internal. Internal threats as seen in management centralized and bureaucratic system and all poor decision-making. Moreover, the company’s focus on national and local problems pose a threat since much more problems which it neglect found in the global scheme. It neglects the global problems instead focusing deeply on the national and local level. The global problems greatly offer tremendous threats if and when companies will ignore such. Moreover, globalization can be an opportunity and strength but can also be a threat if not to be keen and vigilant of its tricks and treachery. Further, rapid changes on technology and customers’ behavior can also be a threat if mistakenly interpreted and remedied.



The availability of immense services and products pose an opportunity to utilize them properly. The global changes can be an opportunity to work with while ignoring certain opportunities can be a weakness. In BA, virtual reality could provide a new use for simulation, obtaining network software and share expertise through special interest groups are opportunities which can be utilized and used to further enhance the company’s business.

Technological trends provide ample opportunities to various business domains, however, if it will be taken for granted, opportunities can be a threat or weakness. Maximizing the global trends is a great opportunity to hold on to.
 
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