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Pest Analysis On Bed Bath & Beyond Inc.

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Pest Analysis On Bed Bath & Beyond Inc.
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Pest Analysis On Bed Bath & Beyond Inc. - December 3rd, 2010

Pest Analysis On Bed Bath & Beyond Inc : Bed Bath & Beyond Inc. (NASDAQ: BBBY) was formed in 1971 and today operates a chain of domestic merchandise retail stores across United States and Canada [1]. They feature mostly medium-ranged, but also a limited selection of high quality, domestic merchandise: items for the bedroom, bathroom, kitchen, and dining room. The company is included in the S&P 500 and Global 1200 Indices and the NASDAQ-100 Index. It is also counted among the Fortune 500 and the Forbes 2000.

The company's corporate headquarters are located at 650 Liberty Avenue, Union, New Jersey 07083.


Bed Bath & Beyond Inc. and its subsidiaries operate chains of retail stores under the names Bed Bath & Beyond, Christmas Tree Shops, Harmon, Harmon Face Values and buybuy BABY. In addition, through a joint venture, Bed Bath & Beyond Inc. operates the retail stores Home & More in Mexico. There are currently 32 Bed Bath & Beyond stores in New Zealand that sell similar homeware products. New Zealand stores are not owned or operated by Bed Bath & Beyond Inc.


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The main products of the Rayovac Corp. which will be available for the target market both for households and commercial used will be the rechargeable batteries. The product will be different in other competition in a way that the company will maximize quality but minimize the cost to be affordable for all types of consumers. Through the use of demographics and psychographics, all needs and demands of target market will be known by the company in order to provide the customers in the utmost time.

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In terms of pricing, the company must be able to use an effective pricing strategy to ensure that they will meet the demands of their consumers of having a cheaper and affordable rechargeable battery products. Because of the strategic pricing of the product the consumer might be able to decide in availing the product rather than buying other products. The company is also suggested to use perceived-value pricing as their pricing strategy to ensure that the cost of the product will meet the demands of the target market.



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In order for the company to promote their rechargeable batteries in North America, the most successful advertising will be banner ads, and TV ads with information regarding the performance of their rechargeable batteries .In the given case, the strategy of the company in launching and promoting the products might be able to attract the attention of the consumer like their strategy in buying it with a lower price than other competitors. Communication activities will also be done by the company so as to market its Rechargeable batteries effectively (Moore & Thorson, 1996).



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Rechargeable batteries of Rayovac will be distributed through retails and wholesale stores and supermarkets where customers (household and commercial) can easily avail these products.
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