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Pest Analysis On Aspyr Media, Inc.

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Abhijeet S
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Pest Analysis On Aspyr Media, Inc. - December 3rd, 2010

Aspyr Media, Inc. (pronounced /əˈspaɪər/) is an Austin, Texas based company that specializes in porting Windows games to Mac OS. It has been in business since 1996, and as of 2003 owns 60 percent of the Mac entertainment market. Aspyr has worked with partners like Universal, Paramount, Warner Bros., LucasArts, Electronic Arts, Activision and Eidos.
Aspyr's old logo. (1996-2001)

In recent years, it has begun porting console games to Windows and Game Boy Advance and publishing games, such as Wideload's Stubbs the Zombie in "Rebel Without a Pulse", for Mac OS, Windows, and the Xbox. In addition, Aspyr has produced and distributes several albums and documentaries.



The more logical thing to do for the company is to choose one specific strategy that they could immediately implement and reap the results as timely. The company has a capable management but does not have the luxury of money or capital and time is even not on their side. Thus, alliance and repositioning are out of the question as they take too much time to take care of and cost mounds of money to implement.



The strategy involves an analysis on what modern models of quality would be effective for the company. The overall goal of the strategy is to maximise the existing assets of the company and look at ways to improve the performance in the market.


The strategy is done in two stages. The first one takes on pinpointing the what, where, when and how of change management. Plainly, it points to the area of improvement needed by the company. In this stage, streamlining the operations would be among the end results. For instance, the structure of the company as said in the case study is rather complicated; simplifying it by turning it into a flat structure would be advisable. In the same manner, the superfluous processes in the company should be done away with as it adds up to the overall costs of the organisation.

The second stage is the creation or development of a culture closely appended with knowledge management initiatives. Basically, this points to the flow of important data in the organisation. Information like receipts or sales documents is covered in this area. Moreover, this strategy could help in the planning process and meeting of the company’s economy of scale.



The case provides for a clear and present manifestation of the need for awareness of the demands of the external environment. In addition, it also serves a lesson on having the need of a decisive strategy and opportune reaction to the changes in the business environment. Based on the case study, Marks and Spencer is slowly levelling up with its competitors. The proposed strategic options above present an opportunity for the company to gain more market share and compete more actively in the retail sector of UK.
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