abhishreshthaa

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With fiscal 2010 sales of $1.89 billion, Applied Industrial Technologies (NYSE: AIT) is one of North America's largest independent distributors of bearings, power transmission components, hydraulic components and systems, pneumatic components and systems, industrial rubber products, linear components, tools, safety products, material handling products, janitorial supplies and general maintenance products. Applied also provides customized mechanical, fabricated rubber and fluid power shop services, as well as storeroom management and maintenance training services.


Applied Industrial Technologies supports Maintenance Repair Operations (MRO) and select Original Equipment Manufacturer (OEM) markets throughout North America.[4]

Customers represent a wide range of industries including industrial machinery, forest products, food and beverage, primary metals, aggregate, mining and government. Applied supports government customers at the federal, state and local levels.

1. Workshops and Seminars

The firm’s workshops and seminars will be an effective venue for the firm to promote its consulting services. Attendees will be able to pick Empress Consulting’s corporate brochure and ask any questions regarding the services the firm provides.

2. Corporate Brochure

Empress Consulting will develop a corporate brochure outlining its services and fee structure. The brochure will also highlight the past experience and level of expertise of Empress Consulting. The brochures will be distributed at Empress Consulting’s workshops and seminars, distributed to lending institutions, associations, key business leaders, and to potential clients.

3. Advertising

Empress Consulting will advertise in yellow pages and will also advertise online.

4. Networking

Empress Consulting will join business associations in order to maintain contacts in the business community as well as to stay well informed about the issues that are important to local businesses.



Management and Staffing

Empress Consulting is a sole proprietorship that will be run and managed by owner, Olivia Leung. The firm will hire five employees to handle administrative duties. Any additional staff required will be obtained on a subcontract basis.



Staffing

Five full time staff will be hired at Empress Consulting. Any additional staff required to complete client contracts will be hired on a subcontract basis in order to keep labor costs low.



Implementation Plan

Implementation Activities and Dates

Within the next several months, Empress Consulting will undertake the following activities:

1. Olivia Leung is in the process of obtaining a bank loan for HK$2 million to start up Empress Consulting.

2. During the first two months of operations, the majority of the seminar and workshop materials will be developed.

3. A corporate brochure will be developed within the first two weeks to be distributed to potential clients and local business leaders and resources.
 
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