abhishreshthaa
New member
Applied Biosystems, Inc. (formerly NASDAQ: ABIO) started as GeneCo (Genetic Systems Company), was the name of a pioneer biotechnology company founded in 1981 in Foster City, California, in the San Francisco Bay Area.[1] Through the 1980s and early 1990s it operated independently and manufactured biochemicals and automated genetic engineering and diagnostic research instruments, including the principal brand of DNA sequencing machine used by the Human Genome Project consortium centers. Applied Biosystems' close ties to the consortium project led to the idea for the founding of Celera Genomics (NYSE: CRA) in 1998 as one of several independent competitors to the consortium.[2]
In 1983 Applied Biosystems was delisted from the NASDAQ when it was acquired by the old company known then as Perkin-Elmer (formerly NYSE: PKN). As the PE Applied Biosystems Division under that parent in 1998, it became consolidated with other acquisitions as the primary PE Biosystems Division. In 1999 its parent company reorganized and changed its name to PE Corporation, and the PE Biosystems Group (formerly NYSE: PEB) again became publicly traded, as a tracking stock of its parent, along with its sister tracking stock company, Celera Genomics. In 2000 the parent became Applera Corporation. The Applied Biosystems name also returned that year, in the name change of the tracking stock from PE Biosystems Group to Applera Corporation-Applied Biosystems Group (NYSE: ABI), an S&P 500 company, which remains as a publicly-traded operating group within Applera Corp., along with its sibling operating group, Applera Corporation-Celera Group. Applera derives its name from the combination of its two component groups' names, Appl(iedCel)era.[3] In November 2008, a merger between Applied Biosystems and Invitrogen [4] was finalized "creating a global leader in biotechnology reagents and systems". The new company is called Life Technologies.
Industry Outlook
With the continued economic and political uncertainty in the region, the demand for consulting services will grow as many companies are reluctant to hire new employees. More and more work will be contracted out to outside consultants as companies maintain tight control over labor costs. This trend is also true in the government sector which is under increasing pressure to reduce costs by reducing their employment levels.
Target Markets
The target markets of Empress Consulting will be small and medium sized new and existing businesses in Hong Kong and Mainland China. Empress Consulting will also submit proposals in response to any Request for Proposals it receives as well as for any relevant government contracts.
Analysis of Competitive Position
Empress Consulting will be the only consulting firm targeting Hong Kong and Mainland China that will be specializing in providing consulting service to small and medium sized businesses. Empress Consulting has a competitive advantage in this area because of the consulting experience of Olivia Leung and her fresh ideas and young perspectives. As it is always the case, the owners of most new and existing small and medium sized businesses are young entrepreneurs like Olivia Leung herself.
However, as a new business, it may take time for Empress Consulting to establish a string client base and develop a reputation as a small business specialist. Olivia Leung is expanding her networks and contacts and have started to take part in different business conventions in order to attract potential clients.
Pricing Strategy
Empress Consulting services will be priced competitively with other small consulting firms. Typically the fees charged by small firms are much lower than those charged by the large firms due to lower overhead costs. Empress Consulting’s fees will be based on several factors including the time and resources needed to complete a project, overhead costs, and the fees charged by other competitive consulting firms.
Promotion Strategy
Empress Consulting will market its services by placing an ad in the yellow pages (online listings and yellow pages included), listings with all local business and industry associations, developing a brochure to be distributed to lending institutions and clients, becoming an active member of a number of business and consulting associations, networking with local business communities, and developing small business workshops and seminars.
In 1983 Applied Biosystems was delisted from the NASDAQ when it was acquired by the old company known then as Perkin-Elmer (formerly NYSE: PKN). As the PE Applied Biosystems Division under that parent in 1998, it became consolidated with other acquisitions as the primary PE Biosystems Division. In 1999 its parent company reorganized and changed its name to PE Corporation, and the PE Biosystems Group (formerly NYSE: PEB) again became publicly traded, as a tracking stock of its parent, along with its sister tracking stock company, Celera Genomics. In 2000 the parent became Applera Corporation. The Applied Biosystems name also returned that year, in the name change of the tracking stock from PE Biosystems Group to Applera Corporation-Applied Biosystems Group (NYSE: ABI), an S&P 500 company, which remains as a publicly-traded operating group within Applera Corp., along with its sibling operating group, Applera Corporation-Celera Group. Applera derives its name from the combination of its two component groups' names, Appl(iedCel)era.[3] In November 2008, a merger between Applied Biosystems and Invitrogen [4] was finalized "creating a global leader in biotechnology reagents and systems". The new company is called Life Technologies.
Industry Outlook
With the continued economic and political uncertainty in the region, the demand for consulting services will grow as many companies are reluctant to hire new employees. More and more work will be contracted out to outside consultants as companies maintain tight control over labor costs. This trend is also true in the government sector which is under increasing pressure to reduce costs by reducing their employment levels.
Target Markets
The target markets of Empress Consulting will be small and medium sized new and existing businesses in Hong Kong and Mainland China. Empress Consulting will also submit proposals in response to any Request for Proposals it receives as well as for any relevant government contracts.
Analysis of Competitive Position
Empress Consulting will be the only consulting firm targeting Hong Kong and Mainland China that will be specializing in providing consulting service to small and medium sized businesses. Empress Consulting has a competitive advantage in this area because of the consulting experience of Olivia Leung and her fresh ideas and young perspectives. As it is always the case, the owners of most new and existing small and medium sized businesses are young entrepreneurs like Olivia Leung herself.
However, as a new business, it may take time for Empress Consulting to establish a string client base and develop a reputation as a small business specialist. Olivia Leung is expanding her networks and contacts and have started to take part in different business conventions in order to attract potential clients.
Pricing Strategy
Empress Consulting services will be priced competitively with other small consulting firms. Typically the fees charged by small firms are much lower than those charged by the large firms due to lower overhead costs. Empress Consulting’s fees will be based on several factors including the time and resources needed to complete a project, overhead costs, and the fees charged by other competitive consulting firms.
Promotion Strategy
Empress Consulting will market its services by placing an ad in the yellow pages (online listings and yellow pages included), listings with all local business and industry associations, developing a brochure to be distributed to lending institutions and clients, becoming an active member of a number of business and consulting associations, networking with local business communities, and developing small business workshops and seminars.