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AND1 is an athletic shoe company specializing in basketball shoes and apparel. Founded in 1993, the company's headquarters were located in Paoli, Pennsylvania before being relocated to Aliso Viejo, California.

In 1993, AND1 began as a graduate school project partnership of Seth Berger, Jay Coen Gilbert and Tom Austin while they were graduate students at the University of Pennsylvania's Wharton School of Business. The company name is derived[citation needed] from a phrase used by basketball broadcasters: when a player is fouled while shooting, makes the shot and makes the awarded foul shot as well, they score the points for the made basket "and 1" for the made free throw.[1] Early advertising strategies, used to distinguish their products from others, included other basketball slogans and trash talk, such as "Pass. Save Yourself The Embarrassment".

In mid of 1996, NBA star Stephon Marbury became the first spokesman for AND1.

In late 1998, a videotape containing streetball stunts was delivered[citation needed] to AND1 by Steven Vandevere, coach of the Benjamin Cardozo High school team in Queens, New York. The tape contained low quality camera moves, poor resolution and nearly indecipherable audio featuring a streetballer by the name of Rafer Alston. At the time, Alston was a student at Fresno State who had entered the 1998 NBA Draft. The videotape would soon be known as the "Skip tape", referring to Alston's streetball nickname "Skip to my Lou".[citation needed] Alston later signed AND1's first endorsement deal.



Entry Barriers

There is a high entry because of the emerging markets such as India and Africa that are actually highly regulated by the government and the central banks. A lot of control and decisions are operated in the banks of these countries that might regulate the interests on loans and deposits as well as controlling the money supply. The Barclays is not that popular in these countries because people are investing in governmental or public sector banks which is an advantage for Barclays to implement its strategy for the customers to have a quick and efficient service that can attract other potential clients.

Rivalry among the Existing Competitors

In the competition in the emerging markets, there is an indication of high rivalry because of the involvement of the public and microfinance institutions. It is therefore, difficult to compare Barclays because of the high regulations. Again, in the application of the strategies, the firm can acquire the major stakes in the market which gives them an easy entry and create a brand visibility.

Bargaining Power of Suppliers

There is a medium power among the suppliers of the bank who are definitely the people from whom the banks raise funds. The major source of funds of Barclays comes from the customers or depositors that are transformed to be their suppliers. In order to attract the larger funds, the private banks offer high interest rate which is important for the continuous sustainability of the bank. In addition, the Barclays Card is introduced to attract more clients and increase the volume of funds.

Bargaining Power of the Customers

There is a high power among the people in terms of utilizing the products such as their cards, loans and other services. The high power on the customers is gained because of the number of banks operating in the market that offer similar services. However, Barclays is in advantage because of the e-banking and the provided insurance services.
 
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