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Pest Analysis On American International Group, Inc

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Abhijeet S
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Pest Analysis On American International Group, Inc - December 3rd, 2010

Pest Analysis On American International Group, Inc : American International Group, Inc. (AIG) (NYSE: AIG) is an American insurance corporation. Its corporate headquarters are located in the American International Building in New York City. The British headquarters office is on Fenchurch Street in London, continental Europe operations are based in La Défense, Paris, and its Asian headquarters office is in Hong Kong. According to the 2008 Forbes Global 2000 list, AIG was once the 18th-largest public company in the world. It was listed on the Dow Jones Industrial Average from April 8, 2004 to September 22, 2008.

AIG suffered from a liquidity crisis when its credit ratings were downgraded below "AA" levels in September 2008. The United States Federal Reserve Bank on September 16, 2008 created an $85 billion credit facility to enable the company to meet increased collateral obligations consequent to the credit rating downgrade, in exchange for the issuance of a stock warrant to the Federal Reserve Bank for 79.9% of the equity of AIG. The Federal Reserve Bank and the United States Treasury by May 2009 had increased the potential financial support to AIG, with the support of an investment of as much as $70 billion, a $60 billion credit line and $52.5 billion to buy mortgage-based assets owned or guaranteed by AIG, increasing the total amount available to as much as $182.5 billion.[3][4] AIG subsequently sold a number of its subsidiaries and other assets to pay down loans received, and continues to seek buyers of its assets.


Of all the components of a marketing plan, perhaps the most overlooked but most critical element is the definition of the target market. According to David (2003), it is a homogenous group of people or organizations that a company wishes to appeal to. There are two basic targets for a product or service: the user and the non-user segments. Thus, there are also two business and marketing decisions that the company must decide upon in light of the basic targets. The first is to cultivate the present market alone while the second is to go after non-users. The former can inspire consumer loyalty which is an important factor in the survival of any business. These are among the consumer characteristics that Supermeal Chinese Restaurant should identify and gain market visibility.

The product of the company includes traditional Chinese food and other products depending on the season in Australia. Traditional Chinese food that the company offers include Fried rice, fried noodle, noodle in soup, wonton soup, congee, salt and pepper squid, roast duck, Peking duck including 2 course, steam hold live fish in ginger and shallot, stir fired mud crab in ginger and shallot with noodle bottom, Satay chicken, beef in black bean sauce anything customer want.

In order to solve the issue of the changing season, the company can diversify their product and food offerings so that they will still be able to provide the needs of their target market.





According to David (2003), there are at least four types of resources which the company can use to achieve its objectives: financial, tangible, human, and technological resources. These are the same critical success factors that SUPERMEAL should be equipped with in order to conceptualize management and cost-effective distribution strategies from the main suppliers to the end-users of the products, particularly with their products,
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Last edited by bhautik.kawa; July 18th, 2016 at 09:24 PM..
   
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Re: Pest Analysis On American International Group, Inc - April 13th, 2011

Thz. I think it is very useful to me.
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