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Allegheny Energy (NYSE: AYE) is an investor-owned electric utility headquartered in Greensburg, Pennsylvania. It owns and operates electric generation facilities and delivers electric services to customers in Pennsylvania, West Virginia, Maryland and Virginia. Allegheny Energy was incorporated in Maryland in 1925.[3] However, some of its predecessor companies have been serving their communities for over a century.

The company has three primary businesses:

merchant generation, which operates power plants primarily in Pennsylvania and West Virginia;

transmission expansion; and

utility operations, consisting of transmission and distribution operations serving 1.6 million customers, primarily in small towns and rural areas. Southwestern Pennsylvania, excluding the city of Pittsburgh, provides about half of regulated utility revenues.[4]


Pest Analysis :




The special thing about eBay is that they do not have a specific
target group. eBay users are not of one special age group, gender,
racial group or ethnic group. Therefore there target markets almost
all internet users in richer countries, which includes North America,
Latin America, Europe, Asia and Oceania.
Competition

eBay was set up as a small business in 1995 since then it has grown
into a big multinational company and over time encountered some bigger
and some smaller competition. As it has now established its position
as market leader its competition might not seem very challenging.
Their competitors include some other big multinational companies like
Amazon.com, Yahoo, MSN, uBid, Sotheby Holdings Inc. and Onsale. All of
them combine to take away some of eBay’s sales and market share.
eBay’s popularity though towers all of them and they will continue to
be the market leader.

Existence in Ten Years?

eBay’s growth have been amazing over the last few years but can this
enormous success sustain and will they still exist in ten years? Even
though growth might slow down or even stop eBay will still be making
high profits. The operational costs of eBay are rather low in
comparison to other businesses with such large revenue, because of
their business model and therefore making loss is highly improbable.
Competition might grow over the next years but not so soon can anyone
compete against eBay credibility and their brand name.

9. Future Strategies

This section will describe some strategies eBay could take to even
increase their market share and therefore improve their performance.

Make use of Higher Internet usage with the help of Market Penetration

eBay is fairly large with its 62 million registered users but that
still is a comparatively low percentage of the total number of
internet users all around the world. The number of internet users
though is still growing and eBay could concentrate on making them
members. They could do so in several methods. First of all they could
start making joint ventures with internet providers. The provider
would place a link to eBay’s homepage in their dial-in program and in
return they would get a commission for everyone who signed up at eBay
later on. This would of course also work with users of eBay inviting
their friends to sign up in order to get a reward. This would drain a
lot of new and old internet users on eBay’s homepage and even
dramatically increase user numbers. The question is though if those
new users also make use of eBay and this of course is a very expensive
strategy and mean loss at first. In a similar way they could pay
computer manufacturers to install a link to eBay on all new computers.
At last new users can be attracted by giving out little presents after
the registration process. These strategies are all rather simple but
also effective methods of gaining a higher awareness from internet
users and boosting the user numbers. They are also all very similar
and have the same purpose and can therefore be summarized as a
strategy used for attraction of mainly newer internet users.
 
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