abhishreshthaa

New member
The General Motors Company (NYSE: GM, TSX: GMM.U) is an American automaker with its headquarters in Detroit, Michigan. General Motors, the world's second largest automaker,[3] traces its roots back to 1908. With its global headquarters in Detroit, GM employs 205,000 people in every major region of the world and does business in some 157 countries. General Motors produces cars and trucks in 31 countries, and sell and service these vehicles through the following divisions: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall. GM's OnStar subsidiary provides vehicle safety, security and information services.




PEST Analysis
1. Political

Laws and government regulations have affected this industry since the 1960s. Almost all of the regulations come from consumers increasing concerns for the environment and the concern for safer automobiles.
2. Economic

The automobile industry has a huge impact on every country’s economy. According to various studies this industry is the major user of computer chips, textiles, aluminum, copper, steel, iron, lead, plastics, vinyl, and rubber. The study also showed that for every autoworker there are seven other jobs created in other industries. These industries include anything from the aluminums to lead to vinyl.
3. Sociocultural

Today’s society judges people on the type of car you drive. Society does not like to admit to this but it is very true. Manufactures know this happens and targets their markets by these thoughts. Anyone who drives a nice vehicle is thought to be wealthy. No one wants to be seen driving an unattractive piece of junk because of what other people will think of him or her. Consumers also just feel better when they are driving a nice or new car, if makes them feel better about themselves.
4. Technology

The internet has affected just about every industry in the world and has also had a huge impact on the automobile industry. A study was conducted by J.D. Power and Associates in 2002 and involved more 27,000 new vehicle buyers. The study showed that 60% of the buyers referred to the internet before making their purchases and out of that 60%, 88% went to the auto websites before going and taking a test drive. Business-to-business marketplaces have given the industry many opportunities because of the internet, such as more efficiency and lower cost.
 
Pest analysis is very important and mandatory because it is the base of any research and on the basis marketing and advertising or any plan for the betterment of the organisation is established.There is one book named: Advertising in contemporary society deals with such type of information and it is really helpful to understand and you will be amused while reading that book.
 
Top