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Drambuie is a honey- and herb-flavoured golden liqueur made from aged malt whisky, heather honey and a secret blend of herbs and spices. The flavour suggests saffron, honey, anise, nutmeg and herbs.

It is produced in Broxburn, West Lothian, Scotland, and can be served "neat" (at room temperature with no ice), on the rocks, or used as an ingredient in a mixed drink, such as the rusty nail cocktail.

The alcohol by volume of Drambuie liqueur is 40% (80 proof).

In 2009, Drambuie launched its single premium cask expression, The Royal Legacy of 1745, a cask-infused 46% alcohol by volume malt whiskey liqueur. The Royal Legacy of 1745 won the Drinks International Travel Retail Award for Best Travel Retail Drinks Launch at the TFWA, Cannes in October 2009





Political

Drambuie made sure that they were aware of the political situation of every country they have operated in and the company has made sure that it has a reasonable position with regards to political issues Drambuie is continuously prepared for any problems concerning the political sector. Any political noise is irrelevant to the company. Unless the political environment will change rules that relate to their operations Drambuie prefers to stay away from such subject. The political environment has allowed the liberation of the market, liberation of the market paved the way for improvement of services. The laws of the US and other markets for Drambuie are not a hindrance to the growth of the company. . The laws of the US and other markets for Drambuie provides the much needed help in making sure that the company will achieve its goals. The laws of Drambuie’s markets tend to give guidance to the organization so that the company can achieve its goals without major issues from the government.



Economic

Drambuie Liquor Company can be said to be economically stable for the past years after Phil Parnell became chief executive. The appointment of Parnell introduced some changes that benefited the economic stature of the firm. It is not only the internal economic situation of the company should be taken note of but also the economy of the country. Drambuie Liquor Company checks first the economic status of the country they are operating in before making decisions if they will have a branch in that area and since the US recently has been doing well economically then there is no reason for Drambuie Liquor Company to abort entering that market. The economic forces can dictate the actions of Drambuie Liquor Company if the economy is doing well then Drambuie Liquor Company can offer new services but if the economy is in a worse state then Drambuie Liquor Company have to reduce unnecessary expenditures and un important actions. The economy of Drambuie Liquor Company’s markets has given opportunities to whisky and Liquor The status of the economy has paved the way for various makes of liquor products to prosper in the region and help in proving that Drambuie Liquor Company is one premier company in the liquor industry.



Social

The socio cultural force serves as the conscience to Drambuie Liquor Company. This force ensures Drambuie Liquor Company will not do things they know can ruin Drambuie Liquor Company’s reputation with the society. This force ensures that Drambuie Liquor Company will consider first its environment before making any decisions. Drambuie Liquor Company makes sure that the products and services they offer will be accepted by the public. Drambuie Liquor Company does not authorize the delivery of some products they know will cause outbursts or complains from different groups in the society Drambuie Liquor Company also engages in social activities that tend to develop a better relationship between them, the clients and the society they are operating in.

Technological

Drambuie Liquor Company offered new innovations in its technological aspect and introduced new concepts with regards to its industry. Drambuie Liquor Company through Parnell introduced better manufacturing systems that ensured that they create the best products. It also makes use of commendable safety and security systems to the plants and other vital facilities. Since technology rapidly changes. Drambuie Liquor Company makes sure they are updated to what is happening and they can adjust to these changes. The technological forces dictate the trends in the liquor and whisky industry, these forces is the one that determine what should be used to create a product. Drambuie Liquor Company relies on the products created by the technological forces.
 
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