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Pest Analysis On Google

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Pest Analysis On Google
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Pest Analysis On Google - December 1st, 2010

Pest Analysis On Google : Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[6] and generates profit primarily from advertising through its AdWords program.[3][7] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[8][9][10] while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful",[11] and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is "Don't be evil".[12][13] In 2006, the company moved to their current headquarters in Mountain View, California.

Google runs over one million servers in data centers around the world,[14] and processes over one billion search requests[15] and about twenty-four petabytes of user-generated data every day.[16][17][18][19] Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core search engine. The company offers online productivity software, such as its Gmail e-mail software, and social networking tools, including Orkut and, more recently, Google Buzz. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Notably, Google leads the development of the Android mobile phone operating system, used on a number of phones such as the Nexus One and Motorola Droid. Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerous international google sites (google.co.in, google.co.uk etc.) are in the top hundred, as are several other Google-owned sites such as Youtube, Blogger, and Orkut.[20] Google is also BrandZ's most powerful brand in the world.[21] The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship.
Many macro-environmental factors are country-specific and a PEST analysis will need to be performed for all countries of interest. The following are examples of some of the factors that might be considered in a PEST analysis.
Political Analysis

* Political stability
* Risk of military invasion
* Legal framework for contract enforcement
* Intellectual property protection
* Trade regulations & tariffs
* Favored trading partners
* Anti-trust laws
* Pricing regulations
* Taxation - tax rates and incentives

Economic Analysis

* Type of economic system in countries of operation
* Government intervention in the free market
* Comparative advantages of host country
* Exchange rates & stability of host country currency
* Efficiency of financial markets
* Infrastructure quality
* Skill level of workforce

Social Analysis

* Demographics
* Class structure
* Education
* Culture (gender roles, etc.)
* Entrepreneurial spirit
* Attitudes (health, environmental consciousness, etc.)
* Leisure interests

Technological Analysis

* Recent technological developments
* Technology's impact on product offering
* Impact on cost structure
* Impact on value chain structure
* Rate of technological diffusion

The number of macro-environmental factors is virtually unlimited. In practice, the firm must prioritize and monitor those factors that influence its industry. Even so, it may be difficult to forecast future trends with an acceptable level of accuracy. In this regard, the firm may turn to scenario planning techniques to deal with high levels of uncertainty in important macro-environmental variables.

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Krunal Dhabhi
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Re: Pest Analysis On Google - August 16th, 2014

Great Post on Pest Analysis On Google, Thanks for sharing.
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Re: Pest Analysis On Google - May 22nd, 2015

Great to know about Analysis on google, spare some time look on the pestal analysis of McDonald

PESTEL Analysis
A PESTEL analysis examines the external business environment facing a firm in 6 main areas; Political factor, Economic factors, Sociological factors, Technological factors, Environmental factors and Legal factors. Though a single organisation is normally unable to directly affect the external factors facing it, a conglomeration of companies can exert some pressure on these factors, particularly any political factors through the intelligent use of political lobbying. Proper understanding of these factors allows the organisation to highlight areas of business opportunity when combined with proper understanding of the businessí strengths, and also potential threats to the business when combined with a proper understanding of the firmís weaknesses (Baines et al, 2011). Thus, for effective strategic planning, analysis of the external factors is the most important step before performing an analysis of the businessí intrinsic strengths and weaknesses through a SWOT analysis.

Read more: PESTEL analysis of McDonalds and the food industry
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Stephen Hawking Stephen Hawking
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Re: Pest Analysis On Google - January 18th, 2018

In spite of the fact that a solitary association is regularly unfit to specifically influence the outer elements confronting it, a mixture of organizations can apply some weight on these elements, especially any political factors through the clever utilization of political campaigning.Legitimate comprehension of these components enables the association to feature zones of business opportunity when joined with appropriate comprehension of the business' qualities, and furthermore potential dangers to the business when joined with an appropriate comprehension of the association's shortcomings
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