SWOT ANALYSIS ON Xerox Corporation

abhishreshthaa

New member
Xerox Corporation is a Fortune 500 global document management company (founded in 1906) that manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies. Xerox is headquartered in Norwalk, Connecticut (moved from Stamford, Connecticut in October 2007[1]), though its largest population of employees is based in and around Rochester, New York, the area in which the company was founded. On September 28, 2009, Xerox announced the intended acquisition of Affiliated Computer Services for $6.4 billion. The deal closed on February 8th, 2010.[2] Xerox holds a Royal Warrant from HM Queen Elizabeth II and the Prince of Wales.


Strengths

* Effective communication
* Loyal customers
* Strong management team
* Strong brand equity

Weaknesses

* No online presence
* Not innovative

Opportunities

* Acquisitions

Threats

* Competition
* Economic slowdown
* Product substitution
 
Top