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SWOT ANALYSIS ON Wendy's/Arby's Group

SWOT ANALYSIS ON Wendy's/Arby's Group

Discuss SWOT ANALYSIS ON Wendy's/Arby's Group within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Wendy's/Arby's Group, Inc (NYSE: WEN) is a holding company for two major fast food chains, Arby's and Wendy's. Wendy’s/Arby’s Group ...

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SWOT ANALYSIS ON Wendy's/Arby's Group
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Abhijeet S
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SWOT ANALYSIS ON Wendy's/Arby's Group - December 1st, 2010

Wendy's/Arby's Group, Inc (NYSE: WEN) is a holding company for two major fast food chains, Arby's and Wendy's. Wendy’s/Arby’s Group has its headquarters in Sandy Springs, Georgia.[3][4]

The company's principal subsidiaries, Arby's Restaurant Group, Inc. (ARG) and Wendy's International, are the franchisors of Arby's and Wendy's restaurants, respectively. As of June 2008, the combined company has over 10,000 restaurants in both chains. There were a total of 3,719 Arby's restaurants in the system, including 1,169 Company-owned and 2,550 franchised locations. There were 6,625 Wendy's restaurants in operation in the United States and in 21 other countries and territories. Of these restaurants, 1,402 were operated by Wendy's and 5,223 by Wendy's franchisees.[5] The company is also a franchisor of T.J. Cinnamons and the Pasta Connection and owns 243 T.J. Cinnamons outlets and 6 Pasta Connection outlets.


Strengths

* Effective communication
* Innovation
* Online growth
* Strong management team
* Strong brand equity
* Reputation management

Weaknesses

* Low R&D
* Ubiquitiouegory, products, services
* No clear source of sustainable competitive advantage
* Low barriers to entry

Opportunities

* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion

Threats

* Competition
* Cheaper technology
* Economic slowdown
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
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