SWOT ANALYSIS ON Wizards of the Coast

abhishreshthaa

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SWOT ANALYSIS ON Wizards of the Coast : Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, the company popularized the collectible card game genre with Magic: The Gathering in the mid-1990s, acquired the popular Dungeons & Dragons role-playing game by purchasing the failing company TSR, and experienced tremendous success by publishing the licensed Pokémon Trading Card Game. The company's corporate headquarters are located in Renton, Washington.

Today, Wizards of the Coast publishes role-playing games, board games, and collectible card games. They have received numerous awards, including several Origins Awards. The company has been a subsidiary of Hasbro since 1999.


Strengths

* Innovation
* Online growth
* Customization
* Customer Appeal
* Raises the bar in standards

Weaknesses

* High Cost
* Only Higher end cars are involved
* Costly repairs
* New technology has higher prices

Opportunities

* Partnerships
* Higher Customization

Threats

* Competition
* Cheaper technology
* Economic slowdown
* Price wars
* High Cost
* Insurance companies
 
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