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Vizio is a privately-held producer of consumer electronics, based in Irvine, California, USA. It was founded in October 2002 as V Inc.[2] Vizio currently produces primarily LCD televisions. Amtran, a Taiwan-based company, is one of a number of investors in Vizio.
As of August 22, 2007, Vizio became the largest LCD TV seller in North America, with 606,402 TVs sold in the second quarter of 2007, a 76% jump from the previous quarter. Its market share increased from 9.4% to 14.5%.[3] In September 2008, Vizio started selling LCD TVs to Costco in Japan. In February 2009, Vizio announced they would stop production of plasma televisions.[4] At the CES 2009 Vizio introduced a 240 Hz LED-backlit VF551XVT 55" LCD TV. Vizio has also started making other Audio/Video equipment such as High Definition Surround Sound Systems, LCD computer monitors and HDTV accessories. The company released its first Blu-ray Disc player in August 2009.
The company started in 2002 with $600,000 and only three employees. In 2006 the revenue was estimated around $700 million, and in 2007 it was estimated to have exceeded $2 billion. Vizio is known for aggressively pricing their HDTVs against major competitors.
On October 19, 2010, Vizio signed a 4-year contract to sponsor the college football's annual Rose Bowl game in Pasadena, California, beginning with the 2011 Rose Bowl presented by Vizio and ending with the 2014 Vizio BCS National Championship Game
Strengths
* Cost advantage
* Effective communication
* Loyal customers
* Market share leadership
* Reputation management
Weaknesses
* Low market share
* Poor supply chain
Opportunities
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers
Threats
* Competition
As of August 22, 2007, Vizio became the largest LCD TV seller in North America, with 606,402 TVs sold in the second quarter of 2007, a 76% jump from the previous quarter. Its market share increased from 9.4% to 14.5%.[3] In September 2008, Vizio started selling LCD TVs to Costco in Japan. In February 2009, Vizio announced they would stop production of plasma televisions.[4] At the CES 2009 Vizio introduced a 240 Hz LED-backlit VF551XVT 55" LCD TV. Vizio has also started making other Audio/Video equipment such as High Definition Surround Sound Systems, LCD computer monitors and HDTV accessories. The company released its first Blu-ray Disc player in August 2009.
The company started in 2002 with $600,000 and only three employees. In 2006 the revenue was estimated around $700 million, and in 2007 it was estimated to have exceeded $2 billion. Vizio is known for aggressively pricing their HDTVs against major competitors.
On October 19, 2010, Vizio signed a 4-year contract to sponsor the college football's annual Rose Bowl game in Pasadena, California, beginning with the 2011 Rose Bowl presented by Vizio and ending with the 2014 Vizio BCS National Championship Game
Strengths
* Cost advantage
* Effective communication
* Loyal customers
* Market share leadership
* Reputation management
Weaknesses
* Low market share
* Poor supply chain
Opportunities
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers
Threats
* Competition