SWOT ANALYSIS ON Tesla Motors Inc -
December 1st, 2010
Tesla Motors Inc. is a Silicon Valley-based company that designs, manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling highway-capable EVs in serial production (as opposed to prototype or evaluation fleet production) in North America or Europe. According to recent paperwork filed with the US Securities and Exchange Commission, Tesla produces at least 15 cars per week — mostly custom-ordered vehicles manufactured to owners' specifications.
* High R&D
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Reputation management
* Association with low mpg vehicles
* High labor costs
* Emerging markets and expansion abroad
* Structural slimdown and refocus on core
* Domestic competitor bankruptcies
* Economic slowdown
* Exchange rate fluctuations
* Lower cost competitors or imports
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