SWOT ANALYSIS ON Six Flags Entertainment Corp

abhishreshthaa

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SWOT ANALYSIS ON Six Flags Entertainment Corp : Six Flags Entertainment Corp. is the world's largest amusement park corporation based on quantity of properties and the 4th most popular in terms of attendance.[2] The company maintains 21 properties located throughout North America, including theme parks, thrill parks, water parks and family entertainment centers. In 2009, Six Flags properties hosted 23.9 million guests.[3]

The company was founded in Texas and took its name from its first property, Six Flags Over Texas. The company maintains a corporate office in Midtown Manhattan, New York City and its headquarters are in Grand Prairie, Texas.[4] On June 13, 2009, the corporation filed for Chapter 11 bankruptcy protection[5] and successfully exited the restructuring 11 months later on May 3, 2010.

Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing
* Real estate
* Reputation management
* Unique products

Weaknesses

* Bad communication
* Diseconomies to scale
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
 
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