SWOT ANALYSIS ON STX -
November 30th, 2010
STX (a contraction of the word "sticks" but commonly called "S-T-X") is a sports equipment manufacturer based in Baltimore, Maryland. It is a subsidiary of Wm. T. Burnett & Co. STX makes lacrosse equipment, field hockey equipment, and golf putters, but its main business is in manufacturing of men's and women's lacrosse sticks and protective gear, including gloves, pads, and women's eyewear. The company was founded in 1970 by Richard B.C. Tucker, Sr. as STX Inc. STX's first stick was the double wall, synthetic lacrosse head, which was the first synthetic stick and the only type used to score goals in the first NCAA Men's Lacrosse Championship (1971).
STX is one of the largest manufacturers of lacrosse equipment, and in Maryland, part of the $18 million industry.
In the mid-1970s, STX began branching out from lacrosse equipment with the development of golf putters, aided by ties with the chemical company DuPont. In 2006, a Darrell Survey conducted on the PGA Tour determined that STX putters were considered among the top five.
* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Online growth
* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
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