SWOT ANALYSIS ON RCA Corporation -
November 30th, 2010
RCA Corporation, founded as the Radio Corporation of America, was an electronics company in existence from 1919 to 1986. Currently, the RCA trademark is owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor. The trademark is used by Sony Music Entertainment and Technicolor, which licenses the name to other companies like Audiovox and TCL Corporation for products descended from that common ancestor.
Strengths
* High R&D
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Reputation management
Weaknesses
* Association with low mpg vehicles
* High labor costs
Opportunities
* Emerging markets and expansion abroad
* Innovation
* Structural slimdown and refocus on core
* Domestic competitor bankruptcies
Threats
* Competition
* Economic slowdown
* Exchange rate fluctuations
* Lower cost competitors or imports
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