SWOT ANALYSIS ON Red River Broadcasting -
November 30th, 2010
Red River Broadcasting is a television and radio broadcasting company based in Fargo, North Dakota, which operates a network of Fox affiliates in eastern North Dakota and northwestern Minnesota. The company also owns TV and radio stations in South Dakota and Minnesota. The radio division is known as Red Rock Radio.
Red River Broadcasting is currently owned by Myron Kunin of Minneapolis, Minnesota (85%), who founded Regis Corporation, and Romeo "Ro" Grignon of Ponsford, Minnesota
Strengths
* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
Weaknesses
* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
Opportunities
* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
Threats
* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
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