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SWOT ANALYSIS ON Polaroid Corporation

SWOT ANALYSIS ON Polaroid Corporation

Discuss SWOT ANALYSIS ON Polaroid Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Polaroid Corporation is an international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is ...

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SWOT ANALYSIS ON Polaroid Corporation
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Abhijeet S
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SWOT ANALYSIS ON Polaroid Corporation - November 30th, 2010

Polaroid Corporation is an international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February 2008 decision to cease all production in favor of digital photography products.[1] The company's original dominant market was in polarized sunglasses, an outgrowth of Land's self-guided research in polarization after leaving Harvard University after his freshman year—he later returned to Harvard to continue his research.

After Polaroid defeated Kodak in a patent battle, Kodak left the instant camera business on January 9, 1986.

Polaroid developed an instant movie system, Polavision, based on the Dufaycolor process. The product arrived on the market when videotape based systems were rapidly gaining popularity. As a result, Polavision was unsuccessful and most of the manufactured product was sold off as a job lot at immense cost to the company. Its underlying technology was later improved for use in the Polachrome instant slide film system.


trengths
[*]Effective Communication[*]Strong Management Team[*]Excellent Underwriting and Claims service
Weaknesses[*]Scaling technology to support the business needs or growth in the US.

Opportunities[*]Alliances and Strategic partnerships with companies it has associated[*]Grab talent from organizations that have failed (i.e, AIG)
Threats[*]Competing with a government insurance company[*]Highly Competitive Market


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Debdutta Bhattacharya
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Re: SWOT ANALYSIS ON Polaroid Corporation - December 17th, 2010

can any one describe me the details of SWOT analysis?
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