SWOT ANALYSIS ON OfficeMax

OfficeMax is an office supplies retailer that was founded in 1988 and is headquartered in Naperville, Illinois. In terms of sales, it is the second largest office supplies retailer in the United States, behind Staples and in front of Office Depot, while in terms of number of store locations, it is ahead of Office Depot, but behind Staples.

Strengths

* Cost advantage
* Asset leverage

Weaknesses

* Bad communication
* Over leveraged fiancial position
* No online presence

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Innovation
* Takeovers

Threats

* Competition
* Cheaper technology
* Lower cost competitors or imports

Originally Posted by abhishreshthaa

OfficeMax is an office supplies retailer that was founded in 1988 and is headquartered in Naperville, Illinois. In terms of sales, it is the second largest office supplies retailer in the United States, behind Staples and in front of Office Depot, while in terms of number of store locations, it is ahead of Office Depot, but behind Staples.

Strengths

* Cost advantage
* Asset leverage

Weaknesses

* Bad communication
* Over leveraged fiancial position
* No online presence

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Innovation
* Takeovers

Threats

* Competition
* Cheaper technology
* Lower cost competitors or imports

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