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SWOT ANALYSIS ON Oracle Corporation

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SWOT ANALYSIS ON Oracle Corporation
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Abhijeet S
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SWOT ANALYSIS ON Oracle Corporation - November 30th, 2010

Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products — particularly database management systems. Headquartered in Redwood Shores, California, United States and employing 105,000 people worldwide as of 1 July 2010 (2010 -07-01)[update].[3] It has enlarged its share of the software market through organic growth and through a number of high-profile acquisitions. By 2007 Oracle had the third-largest software revenue, after Microsoft and IBM.[4]

The corporation has arguably become best-known for its flagship product, the Oracle Database. The company also builds tools for database development and systems of middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.

As of 2010[update], Larry Ellison, a co-founder of Oracle Corporation, has served as Oracle's CEO throughout its history. Ellison also served as the Chairman of the Board until his replacement by Jeffrey O. Henley in 2004. Ellison retains his role as CEO. On August 22, 2008 the Associated Press ranked founder Larry Ellison as the top-paid chief executive in the world.


Strengths

* Loyalty card program (Extra Care)
* Loyal shopper base
* Innovative stores
* Convenient stores that are easy to shop
* Diversified - retail stores & healthcare portfolio (Caremark, MinuteClinic)
* Strong brand equity
* Photoshop and Pharmacy inside stores
* Shop from home website
* Brand awareness
* Customer service
* Corporate community responsibility
* Significant investment in technology

Weaknesses

* Inconsistent store experiences & execution
* Real estate (especially compared to Walgreens)
* Sales mix focuses on lower margin (pharmacy vs. front end)
* Leveraged from acquisitions

Opportunities

* Private label expansion
* Turn around acquired stores (Eckerd, Osco, Savon, Longs)
* Store as a destination - leverage healthcare clinics
* Beauty 360
* New target market with Minute Clinics

Threats

* Traditional (Walgreens, etc) and non-traditional (Wal-Mart, supermarkets, specialty beauty) competitors
* Pharmacists shortages
* Further PBM market share loss
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Re: SWOT ANALYSIS ON Oracle Corporation
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Jitendra Mazee
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Re: SWOT ANALYSIS ON Oracle Corporation - January 30th, 2018

Quote:
Originally Posted by abhishreshthaa View Post
Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products — particularly database management systems. Headquartered in Redwood Shores, California, United States and employing 105,000 people worldwide as of 1 July 2010 (2010 -07-01)[update].[3] It has enlarged its share of the software market through organic growth and through a number of high-profile acquisitions. By 2007 Oracle had the third-largest software revenue, after Microsoft and IBM.[4]

The corporation has arguably become best-known for its flagship product, the Oracle Database. The company also builds tools for database development and systems of middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.

As of 2010[update], Larry Ellison, a co-founder of Oracle Corporation, has served as Oracle's CEO throughout its history. Ellison also served as the Chairman of the Board until his replacement by Jeffrey O. Henley in 2004. Ellison retains his role as CEO. On August 22, 2008 the Associated Press ranked founder Larry Ellison as the top-paid chief executive in the world.


Strengths

* Loyalty card program (Extra Care)
* Loyal shopper base
* Innovative stores
* Convenient stores that are easy to shop
* Diversified - retail stores & healthcare portfolio (Caremark, MinuteClinic)
* Strong brand equity
* Photoshop and Pharmacy inside stores
* Shop from home website
* Brand awareness
* Customer service
* Corporate community responsibility
* Significant investment in technology

Weaknesses

* Inconsistent store experiences & execution
* Real estate (especially compared to Walgreens)
* Sales mix focuses on lower margin (pharmacy vs. front end)
* Leveraged from acquisitions

Opportunities

* Private label expansion
* Turn around acquired stores (Eckerd, Osco, Savon, Longs)
* Store as a destination - leverage healthcare clinics
* Beauty 360
* New target market with Minute Clinics

Threats

* Traditional (Walgreens, etc) and non-traditional (Wal-Mart, supermarkets, specialty beauty) competitors
* Pharmacists shortages
* Further PBM market share loss
Hi, i really thanks to you for sharing the report on Oracle Corporation and it will also help those who are planning for assignments. Well, i am also sharing a presentation which would help others, so download and check it.
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