abhishreshthaa

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SWOT ANALYSIS ON Martha Stewart Living Omnimedia Inc : Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is a diversified media and merchandising company founded by Martha Stewart. It is organized into four business segments: Publishing, Internet, Broadcasting media platforms and Merchandising product lines [2]. MSLO's business holdings include a variety of print publications, television and radio programming, and e-commerce websites.


Strengths

* Innovation
* Online growth
* Loyal customers

Weaknesses

* Bad communication
* Over leveraged fiancial position
* Weak management team

Opportunities

* Acquisitions
* Online
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
 
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Why swot analysis

1) To set your product or brand apart

2) To stand in the market

3) Differentiate your product

4) Get to know the sole of the product

5) Provide solution to problem
 
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