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SWOT ANALYSIS ON Miller Brewing Company

Discuss SWOT ANALYSIS ON Miller Brewing Company within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Miller Brewing Company merged with Coors Brewing Company on July 1, 2008, to become MillerCoors. Prior to the joint venture, ...

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SWOT ANALYSIS ON Miller Brewing Company
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SWOT ANALYSIS ON Miller Brewing Company - November 30th, 2010

Miller Brewing Company merged with Coors Brewing Company on July 1, 2008, to become MillerCoors. Prior to the joint venture, Miller Brewing was the second largest brewing company in the United States behind Anheuser-Busch and was based in Milwaukee, Wisconsin, United States. It was owned by SABMiller. Miller owns breweries in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin and Trenton, Ohio, all of which have remained open since the MillerCoors joint venture.


Miller Brewing Company was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery. The brewery's location in the Menomonee Valley provided easy access to raw materials produced on nearby farms.

On September 19, 1966, the conglomerate W.R. Grace & Co. agreed to buy 53% of Miller from Mrs. Lorraine John Mulberger (Frederick Miller's granddaughter, who objected to alcohol) and her family. On June 12, 1969, Philip Morris (now Altria) bought Miller from W.R. Grace for US$130 million, outbidding PepsiCo. On May 30, 2002, it was acquired by South African Breweries from Philip Morris for US$3.6 billion worth of stock and US$2 billion in debt, to form SABMiller; with Philip Morris retaining a 36% share at that time, with voting rights of 24.99%.

Strengths

* Cost advantage
* Effective communication
* Innovation
* Strong management team
* Real estate
* Unique products
* Good prices, not expensive
* Health Appeal
* Easy Access from foot traffic
* Health food

Weaknesses

* Low R&D
* Low market share
* No online presence
* Poor supply chain

Opportunities

* Financial markets (raise money through debt, etc)
* Innovation

Threats

* Competition
* Economic slowdown
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Re: SWOT ANALYSIS ON Miller Brewing Company - June 23rd, 2015

Organisation is interlinked and there are numerous department which thrives hard and contribute to the success of the campaign. Here is the additional information based on Miller Brewing Company given below:

Financial Analysis of Miller Brewing

Customer Relationship Management of Miller Brewing Company

Organisational Structure of Miller Brewing
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