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Musco Lighting is an American privately owned company, based out of Oskaloosa, Iowa that is noted for providing permanent or temporary lighting at major sports events and stadiums including the Super Bowl and Olympics.
The company derives its name from Muscatine County, Iowa, where it was founded and still maintains a large manufacturing plant.
Company projects range from the largest sports lighting project in the world to small Little League parks. In addition to its Academy Award, it has also won an Emmy Award for its providing temporary lighting for night time NCAA games, including games at Notre Dame Stadium, Ohio Stadium, Kinnick Stadium and Bearcat Stadium. The company illuminated the Statue of Liberty during its rededication, four Super Bowls, and was the official lighting company for the 1984, 1996 and 2000 Olympic Games[1]
As of 2006 it employed 1,000 people including 350 in Oskaloosa, 350 in Muscatine and 300 worldwide
Among the products of their Sports Lighting system is the Light Structure Green- an energy-saving pole-light system.
Strengths
Unique
Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
Weaknesses
* Diseconomies to scale
* Not innovative
* Not diversified
* Ubiquitiouegory, products, services
Opportunities
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Takeovers
Threats
*
* Price wars
* Product substitution
The company derives its name from Muscatine County, Iowa, where it was founded and still maintains a large manufacturing plant.
Company projects range from the largest sports lighting project in the world to small Little League parks. In addition to its Academy Award, it has also won an Emmy Award for its providing temporary lighting for night time NCAA games, including games at Notre Dame Stadium, Ohio Stadium, Kinnick Stadium and Bearcat Stadium. The company illuminated the Statue of Liberty during its rededication, four Super Bowls, and was the official lighting company for the 1984, 1996 and 2000 Olympic Games[1]
As of 2006 it employed 1,000 people including 350 in Oskaloosa, 350 in Muscatine and 300 worldwide
Among the products of their Sports Lighting system is the Light Structure Green- an energy-saving pole-light system.
Strengths
Unique
Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
Weaknesses
* Diseconomies to scale
* Not innovative
* Not diversified
* Ubiquitiouegory, products, services
Opportunities
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Takeovers
Threats
*
* Price wars
* Product substitution