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SWOT ANALYSIS ON Musco Lighting

Discuss SWOT ANALYSIS ON Musco Lighting within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Musco Lighting is an American privately owned company, based out of Oskaloosa, Iowa that is noted for providing permanent or ...

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SWOT ANALYSIS ON Musco Lighting
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Abhijeet S
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SWOT ANALYSIS ON Musco Lighting - November 30th, 2010

Musco Lighting is an American privately owned company, based out of Oskaloosa, Iowa that is noted for providing permanent or temporary lighting at major sports events and stadiums including the Super Bowl and Olympics.

The company derives its name from Muscatine County, Iowa, where it was founded and still maintains a large manufacturing plant.

Company projects range from the largest sports lighting project in the world to small Little League parks. In addition to its Academy Award, it has also won an Emmy Award for its providing temporary lighting for night time NCAA games, including games at Notre Dame Stadium, Ohio Stadium, Kinnick Stadium and Bearcat Stadium. The company illuminated the Statue of Liberty during its rededication, four Super Bowls, and was the official lighting company for the 1984, 1996 and 2000 Olympic Games[1]

As of 2006 it employed 1,000 people including 350 in Oskaloosa, 350 in Muscatine and 300 worldwide

Among the products of their Sports Lighting system is the Light Structure Green- an energy-saving pole-light system.


Strengths
Unique
Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services

Weaknesses

* Diseconomies to scale
* Not innovative
* Not diversified
* Ubiquitiouegory, products, services

Opportunities

* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Takeovers

Threats

*
* Price wars
* Product substitution
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Re: SWOT ANALYSIS ON Musco Lighting
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Jitendra Mazee
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Re: SWOT ANALYSIS ON Musco Lighting - January 30th, 2018

Quote:
Originally Posted by abhishreshthaa View Post
Musco Lighting is an American privately owned company, based out of Oskaloosa, Iowa that is noted for providing permanent or temporary lighting at major sports events and stadiums including the Super Bowl and Olympics.

The company derives its name from Muscatine County, Iowa, where it was founded and still maintains a large manufacturing plant.

Company projects range from the largest sports lighting project in the world to small Little League parks. In addition to its Academy Award, it has also won an Emmy Award for its providing temporary lighting for night time NCAA games, including games at Notre Dame Stadium, Ohio Stadium, Kinnick Stadium and Bearcat Stadium. The company illuminated the Statue of Liberty during its rededication, four Super Bowls, and was the official lighting company for the 1984, 1996 and 2000 Olympic Games[1]

As of 2006 it employed 1,000 people including 350 in Oskaloosa, 350 in Muscatine and 300 worldwide

Among the products of their Sports Lighting system is the Light Structure Green- an energy-saving pole-light system.


Strengths
Unique
Competition
* Cheaper technology
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services

Weaknesses

* Diseconomies to scale
* Not innovative
* Not diversified
* Ubiquitiouegory, products, services

Opportunities

* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Takeovers

Threats

*
* Price wars
* Product substitution
Hey dear, i think you did a great job and your content on Musco Lighting would help many people. BTW, i thought i should also add something so i am uploading a document which would give useful information on Musco Lighting.
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