abhishreshthaa
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SWOT ANALYSIS ON Mutual of Omaha : Mutual of Omaha is a Fortune 500 mutual insurance and financial services company based in Omaha, Nebraska. The company was founded in 1909 as Mutual Benefit Health and Accident Association.
In 1963, Mutual of Omaha introduced the wildlife television program, Mutual of Omaha's Wild Kingdom. The original show ran from 1963 to 1988. The show was revitalized in 2002 with a new series on the cable television network Animal Planet. Mutual of Omaha has recognized the importance of this program as many of the people who grew up with the original series still recognize the company as being associated with the program.
Strengths
* Cost advantage
* Effective communication
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Pricing
* Reputation management
Weaknesses
In 1963, Mutual of Omaha introduced the wildlife television program, Mutual of Omaha's Wild Kingdom. The original show ran from 1963 to 1988. The show was revitalized in 2002 with a new series on the cable television network Animal Planet. Mutual of Omaha has recognized the importance of this program as many of the people who grew up with the original series still recognize the company as being associated with the program.
Strengths
* Cost advantage
* Effective communication
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Pricing
* Reputation management
Weaknesses
- Legal proceedings
- Employee unrest
- Weak upstream performance
Opportunities
* Acquisitions
* Emerging markets and expansion abroad
* Online
* Product and services expansion
Threats
* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
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