abhishreshthaa
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SWOT ANALYSIS ON LeapFrog Enterprises : LeapFrog Enterprises Inc NYSE: LF is an educational toy company based in Emeryville, California. LeapFrog designs, develops and markets technology-based learning products and related content for the education of infant through grade school children at home and in schools internationally
The company was founded in 1995 by Michael Wood, a Stanford University, University of California, Berkeley, Haas School of Business (MBA, 1979) and University of California, Hastings College of the Law (JD) graduate, when he found no products on the market that could help his struggling son learn to read. Since then, LeapFrog has developed a number of learning platforms with a library of software titles, covering subjects including phonics, reading, writing, and math for grade school children.
Strengths
cost advantage
innovation
online growth
strong management team
strong brand equity
supply chain
pricing
Weaknesses
bad communication
low market share
poor supply chain
weak real estate
Opportunities
emerging markets and expansion abroad
innovation
online
product and services expansion
Threats
competition
economic slowdown
The company was founded in 1995 by Michael Wood, a Stanford University, University of California, Berkeley, Haas School of Business (MBA, 1979) and University of California, Hastings College of the Law (JD) graduate, when he found no products on the market that could help his struggling son learn to read. Since then, LeapFrog has developed a number of learning platforms with a library of software titles, covering subjects including phonics, reading, writing, and math for grade school children.
Strengths
cost advantage
innovation
online growth
strong management team
strong brand equity
supply chain
pricing
Weaknesses
bad communication
low market share
poor supply chain
weak real estate
Opportunities
emerging markets and expansion abroad
innovation
online
product and services expansion
Threats
competition
economic slowdown
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