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SWOT ANALYSIS ON Liberty Corporation

Discuss SWOT ANALYSIS ON Liberty Corporation within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; The Liberty Corporation (Public NYSE:LC) was a media corporation originally based out of Greenville, South Carolina. At its peak, The ...

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SWOT ANALYSIS ON Liberty Corporation
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Abhijeet S
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SWOT ANALYSIS ON Liberty Corporation - November 30th, 2010

The Liberty Corporation (Public NYSE:LC) was a media corporation originally based out of Greenville, South Carolina. At its peak, The Liberty Corporation owned 15 network-affiliated television stations across the Midwest and Southern regions of the United States. On top of that, cable advertising sales group CableVantage Inc., video production facility Take Ten Productions and broadcast equipment distributor Broadcast Merchandising Corporation were also some of its assets.

The company formerly held Liberty Life Insurance Company and Pierce National Life Insurance Company, which it sold in 2000 to Royal Bank of Canada.

After the sale of its insurance division, the company employed approximately 1,400 people. The executive officers included chairman and CEO W. Hayne Hipp (who, with his family, owned about 25% of the company before its sale to Raycom Media), president and COO James M. Keelor, CFO Howard L. Schrott.


Strengths

* Asset leverage
* High R&D
* Innovation, interesting new products
* Online growth
* Reputation management
* Unique products

Weaknesses

* Diseconomies to scale
* Product delivery
* Low market share
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion

Threats

* Competition, Competition, Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
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Re: SWOT ANALYSIS ON Liberty Corporation
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Jitendra Mazee
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Re: SWOT ANALYSIS ON Liberty Corporation - January 30th, 2018

Quote:
Originally Posted by abhishreshthaa View Post
The Liberty Corporation (Public NYSE:LC) was a media corporation originally based out of Greenville, South Carolina. At its peak, The Liberty Corporation owned 15 network-affiliated television stations across the Midwest and Southern regions of the United States. On top of that, cable advertising sales group CableVantage Inc., video production facility Take Ten Productions and broadcast equipment distributor Broadcast Merchandising Corporation were also some of its assets.

The company formerly held Liberty Life Insurance Company and Pierce National Life Insurance Company, which it sold in 2000 to Royal Bank of Canada.

After the sale of its insurance division, the company employed approximately 1,400 people. The executive officers included chairman and CEO W. Hayne Hipp (who, with his family, owned about 25% of the company before its sale to Raycom Media), president and COO James M. Keelor, CFO Howard L. Schrott.


Strengths

* Asset leverage
* High R&D
* Innovation, interesting new products
* Online growth
* Reputation management
* Unique products

Weaknesses

* Diseconomies to scale
* Product delivery
* Low market share
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion

Threats

* Competition, Competition, Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
Hey friend, I read your article regarding Liberty Corporation and it is really nice. I appreciate your work and would hope you would share more contents like this in future. Well, I am also uploading a document which would give more detailed information.
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