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SWOT ANALYSIS ON Kellogg Company


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SWOT ANALYSIS ON Kellogg Company
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Abhijeet S
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SWOT ANALYSIS ON Kellogg Company - November 30th, 2010

Kellogg Company (often referred to as Kellogg or Kellogg's in its corporate logo, or even more formally as Kellogg's of Battle Creek), with 2008 sales of nearly $13 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, Toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, BearNaked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.[2] Its global headquarters are in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K.

The Kellogg Company holds a Royal Warrant from HM Queen Elizabeth II and the Prince of Wales.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* Online growth
* Strong brand equity
* Real estate
* Unique products

Weaknesses

* Bad communication
* Not innovative
* Weak management team

Opportunities

* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Lower cost competitors or imports
* Price wars
* Product substitution
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Re: SWOT ANALYSIS ON Kellogg Company
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Re: SWOT ANALYSIS ON Kellogg Company - June 1st, 2015

Hello abhijeet, another valuable information from your side. But this time I would like to share some links related to Kellogg and this is good. This post contains most of the information related to Kellogg and driven from numerous sources but the main lead ismanagementparadise.com. Hereis the link


Customer Relationship Management of Kellogg Company
Organisational Structure of Kellogg Company
Case study of Kellogg's failure in India
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