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SWOT ANALYSIS ON Kellogg Company

SWOT ANALYSIS ON Kellogg Company

Discuss SWOT ANALYSIS ON Kellogg Company within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Kellogg Company (often referred to as Kellogg or Kellogg's in its corporate logo, or even more formally as Kellogg's of ...

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SWOT ANALYSIS ON Kellogg Company
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Abhijeet S
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SWOT ANALYSIS ON Kellogg Company - November 30th, 2010

Kellogg Company (often referred to as Kellogg or Kellogg's in its corporate logo, or even more formally as Kellogg's of Battle Creek), with 2008 sales of nearly $13 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, Toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, BearNaked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.[2] Its global headquarters are in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K.

The Kellogg Company holds a Royal Warrant from HM Queen Elizabeth II and the Prince of Wales.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* Online growth
* Strong brand equity
* Real estate
* Unique products

Weaknesses

* Bad communication
* Not innovative
* Weak management team

Opportunities

* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Lower cost competitors or imports
* Price wars
* Product substitution
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