abhishreshthaa
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SWOT ANALYSIS ON Intuit Inc : Intuit Inc. (NASDAQ: INTU) is an American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. It is incorporated in Delaware and headquartered in Mountain View, California.
The company was founded in 1983 by Scott Cook and Tom Proulx in Mountain View, California.[3]
Intuit makes the personal finance programs Quicken and TurboTax (and its Canadian counterpart, QuickTax), as well as the small business accounting program QuickBooks. In addition, they produce QuickBooks Point of Sale solution for small retailers, professional tax solutions ProSeries and Lacerte, and the Web-based corporate workgroup productivity solution QuickBase.
The company maintains a number of foreign sales offices. It has R&D activity in Intuit Canada headquartered in Edmonton, Alberta and Intuit India headquartered in Bangalore, India.[4] International product versions are now predominantly produced by third-party localizers or licensees.
Strengths
* Asset leverage
* High R&D
* Innovation, interesting new products
* Online growth
* Reputation management
* Unique products
Weaknesses
* Diseconomies to scale
* Product delivery
* Low market share
* Ubiquitiouegory, products, services
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
Threats
* Competition, Competition, Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
The company was founded in 1983 by Scott Cook and Tom Proulx in Mountain View, California.[3]
Intuit makes the personal finance programs Quicken and TurboTax (and its Canadian counterpart, QuickTax), as well as the small business accounting program QuickBooks. In addition, they produce QuickBooks Point of Sale solution for small retailers, professional tax solutions ProSeries and Lacerte, and the Web-based corporate workgroup productivity solution QuickBase.
The company maintains a number of foreign sales offices. It has R&D activity in Intuit Canada headquartered in Edmonton, Alberta and Intuit India headquartered in Bangalore, India.[4] International product versions are now predominantly produced by third-party localizers or licensees.
Strengths
* Asset leverage
* High R&D
* Innovation, interesting new products
* Online growth
* Reputation management
* Unique products
Weaknesses
* Diseconomies to scale
* Product delivery
* Low market share
* Ubiquitiouegory, products, services
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
Threats
* Competition, Competition, Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
* Lower cost competitors or imports
* Maturing categories, products, or services
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