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SWOT ANALYSIS ON ION Media Networks

Discuss SWOT ANALYSIS ON ION Media Networks within the Principles of Management ( P.O.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; ION Media Networks (formerly known as Paxson Communications) is an American television broadcasting company that owns and operates over 60 ...

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SWOT ANALYSIS ON ION Media Networks
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Abhijeet S
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SWOT ANALYSIS ON ION Media Networks - November 30th, 2010

ION Media Networks (formerly known as Paxson Communications) is an American television broadcasting company that owns and operates over 60 television stations in most major American markets. It is now a privately owned company.


The company was founded in 1984 by Lowell W. "Bud" Paxson in Florida. The company purchased radio stations and a couple television stations, eventually becoming Florida's largest radio group. The radio stations ranged from rock to contemporary hit radio to adult contemporary to news and talk. The television stations were network affiliates of ABC and NBC. In 1993 the company began to purchase stations on the outer fringes of large television markets. These stations would air ValueVision shopping, infomercials, and religious programs.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
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Re: SWOT ANALYSIS ON ION Media Networks
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Jitendra Mazee
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Re: SWOT ANALYSIS ON ION Media Networks - December 28th, 2017

Quote:
Originally Posted by abhishreshthaa View Post
ION Media Networks (formerly known as Paxson Communications) is an American television broadcasting company that owns and operates over 60 television stations in most major American markets. It is now a privately owned company.


The company was founded in 1984 by Lowell W. "Bud" Paxson in Florida. The company purchased radio stations and a couple television stations, eventually becoming Florida's largest radio group. The radio stations ranged from rock to contemporary hit radio to adult contemporary to news and talk. The television stations were network affiliates of ABC and NBC. In 1993 the company began to purchase stations on the outer fringes of large television markets. These stations would air ValueVision shopping, infomercials, and religious programs.


Strengths

* Cost advantage
* Asset leverage
* Effective communication
* High R&D
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Supply chain
* Pricing

Weaknesses

* Bad communication
* Diseconomies to scale
* Over leveraged fiancial position
* Low R&D
* Low market share
* No online presence
* Not innovative
* Not diversified
* Poor supply chain
* Weak management team
* Weak real estate
* Weak, damaged brand
* Ubiquitiouegory, products, services

Opportunities

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)
* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown
* Exchange rate fluctuations
* Lower cost competitors or imports
* Maturing categories, products, or services
* Price wars
* Product substitution
Well, i am also going to share some important information on ION Media Networks which would help others. Well, i also appreciate your work for sharing information on ION Media Networks.
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