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SWOT ANALYSIS ON Home Depot

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SWOT ANALYSIS ON Home Depot
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Abhijeet S
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SWOT ANALYSIS ON Home Depot - November 30th, 2010

The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. The Home Depot operates 2,193 big-box format stores across the United States (including all 50 U.S. states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), Canada (all ten provinces), Mexico and China.[6] The Home Depot is headquartered from the Atlanta Store Support Center in unincorporated Cobb County, Georgia.[7]

In terms of overall revenue reported to the U.S. Securities and Exchange Commission, The Home Depot is the largest home improvement retailer in the United States, ahead of rival Lowe's, and the fourth largest general retailer.[8] The store operates out of large warehouse style buildings averaging 105,000 ft (9,755 m) with megastores operating in larger facilities (the company's largest store, located in Union, New Jersey is 225,000 ft).

trengths

* Dominant position in Colombia
* Limited competition. There are few acquisition targets as the food retail sector in Colombia is highly informal (60% mom & pops)
* Diversification in formats and target customer
* Strong brand and format recognition - top of mind
* Geographical coverage
* Corporate governance
* Strategic alliance with foreign partner (Casino)provides exchanges of best practices
* Strong client base in loyalty program

Weaknesses

* Manageability with too many formats and brands
* Duplicated administrative structure with the acquisition of Carulla- Vivero
* Outdated stores in need of remodeling

Opportunities

* Strong economic environment in Colombia boosting the consumer sector
* Increasing purchasing power from families and easier access to credit should increase consumption of higher value-added non-food items
* Population is expected to migrate from shopping in informal to formal retail
* Small portion of the population with access to banking and credit services
* JV with Bancolombia to boost traffic to stores, ticket as well as increase ROE with the introduction of additional products such as insurance and personal
loans.
* Follow-on providing funds to accelerate further
expansion and store remodelings

Threats

* Improving consumer stance in Colombia is attracting
new entrants to the retail sector (Carrefour and Falabella from Chile)
* Brand repositioning could exclude some loyal customers
* Downturn in Colombia's economic stance could limit potential growth of the retail sector
* Diversification of business could divert focus
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Re: SWOT ANALYSIS ON Home Depot
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Jitendra Mazee
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Re: SWOT ANALYSIS ON Home Depot - December 28th, 2017

Quote:
Originally Posted by abhishreshthaa View Post
The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. The Home Depot operates 2,193 big-box format stores across the United States (including all 50 U.S. states, the District of Columbia, Puerto Rico, the Virgin Islands and Guam), Canada (all ten provinces), Mexico and China.[6] The Home Depot is headquartered from the Atlanta Store Support Center in unincorporated Cobb County, Georgia.[7]

In terms of overall revenue reported to the U.S. Securities and Exchange Commission, The Home Depot is the largest home improvement retailer in the United States, ahead of rival Lowe's, and the fourth largest general retailer.[8] The store operates out of large warehouse style buildings averaging 105,000 ft (9,755 m) with megastores operating in larger facilities (the company's largest store, located in Union, New Jersey is 225,000 ft).

trengths

* Dominant position in Colombia
* Limited competition. There are few acquisition targets as the food retail sector in Colombia is highly informal (60% mom & pops)
* Diversification in formats and target customer
* Strong brand and format recognition - top of mind
* Geographical coverage
* Corporate governance
* Strategic alliance with foreign partner (Casino)provides exchanges of best practices
* Strong client base in loyalty program

Weaknesses

* Manageability with too many formats and brands
* Duplicated administrative structure with the acquisition of Carulla- Vivero
* Outdated stores in need of remodeling

Opportunities

* Strong economic environment in Colombia boosting the consumer sector
* Increasing purchasing power from families and easier access to credit should increase consumption of higher value-added non-food items
* Population is expected to migrate from shopping in informal to formal retail
* Small portion of the population with access to banking and credit services
* JV with Bancolombia to boost traffic to stores, ticket as well as increase ROE with the introduction of additional products such as insurance and personal
loans.
* Follow-on providing funds to accelerate further
expansion and store remodelings

Threats

* Improving consumer stance in Colombia is attracting
new entrants to the retail sector (Carrefour and Falabella from Chile)
* Brand repositioning could exclude some loyal customers
* Downturn in Colombia's economic stance could limit potential growth of the retail sector
* Diversification of business could divert focus
Hey friend, its nice to see that you are providing such a nice information on Home Depot. Well, i have also got a document and willing to upload here. So please download my presentation and check it, i hope you and other people would like it.
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File Type: pdf Home Depot.pdf (5.32 MB, 0 views)
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