abhishreshthaa

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SWOT ANALYSIS ON Gatorade : Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade beverages are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.

Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada, medical researchers at the University of Florida, designed the original Gatorade mixture in 1965.[1] The Gators football coach, Ray Graves, was frustrated with the performance of his players during summer practices and asked the team doctor for his insight. The doctor referred the matter to Cade and his research team, who formulated a mixture of water, sodium, sugar, potassium, phosphate and lemon juice. The drink is now known as Gatorade in honor of the football team, the Gators. The football team credits Gatorade with their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, and the drink became an instant phenomenon. Yellow Jackets coach Bud Carson, when asked why they lost, replied: "We didn’t have Gatorade. That made the difference."[2]

Strengths: Electrolyte restoration products (unique)/nutrition bars. Keeps the market difficult for others to enter. Name recognition as well.

Weaknesses: Too much selection, cannot concentrate and be an "authority" on a particular product.

Opportunities: Tap into new performance products ex) Protein powders etc.

Threats: Powerade and similar companies as well as the "energy drink" craze.
 
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When you sweat, you lose more than water. Gatorade is formulated to Re-hydrate, Re-replenish, and re-energized athletes. Gatorade helps you to maintain the water level in your body and keeps you hydrated so, that you don't lose your energy. Gatorade has managed to convince people that this is one of the finest drink on earth and it only increases vitality and keeps you going.,
 
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