SWOT ANALYSIS ON Forum Communications Company

[abhishreshthaa]

Forum Communications Company is a media firm based in Fargo, North Dakota. The company prints a number of newspapers in North Dakota, South Dakota, Minnesota, and Wisconsin, including The Forum of Fargo-Moorhead.

The company also owns Fargo radio station WDAY-AM 970 (though it no longer owns WDAY-FM 93.7) and four ABC-affiliated television stations in North Dakota, best known for pre-empting most NBA Countdown shows on Sunday Mornings. The company also owns a CW affiliate in Fargo.

As of June 7, 2006, Forum Communications announced the purchase of rival newspaper Grand Forks Herald as well as Duluth News Tribune.


Strengths

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)


Weaknesses

* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports


Opportunities


* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown

* Maturing categories, products, or services
* Price wars
* Product substitution

 

[jitendra05]

Forum Communications Company is a media firm based in Fargo, North Dakota. The company prints a number of newspapers in North Dakota, South Dakota, Minnesota, and Wisconsin, including The Forum of Fargo-Moorhead.

The company also owns Fargo radio station WDAY-AM 970 (though it no longer owns WDAY-FM 93.7) and four ABC-affiliated television stations in North Dakota, best known for pre-empting most NBA Countdown shows on Sunday Mornings. The company also owns a CW affiliate in Fargo.

As of June 7, 2006, Forum Communications announced the purchase of rival newspaper Grand Forks Herald as well as Duluth News Tribune.


Strengths

* Acquisitions
* Asset leverage
* Financial markets (raise money through debt, etc)


Weaknesses

* External changes (government, politics, taxes, etc)
* Exchange rate fluctuations
* Lower cost competitors or imports


Opportunities


* Emerging markets and expansion abroad
* Innovation
* Online
* Product and services expansion
* Takeovers

Threats

* Competition
* Cheaper technology
* Economic slowdown

* Maturing categories, products, or services
* Price wars
* Product substitution

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